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This is a blog managed by social media marketing students, for the purpose of sharing the most up-to-date information on social networking sites. Scroll down to read our most recent stories, or click to the “Blog” page to read an archive of all the stories on the site.

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HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM

Influencer Marketing: What is it, and Why is it Important? Influencer marketing is a marketing technique in which brands are able to better convey their marketing message to their target audience in a more personal manner. This is accomplished through the partnership and use of influencers, who are people with a substantial social media presenceContinue reading “HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM”

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NEW PODCAST: Pinterest Advertising (Episode #13)

In this episode, we hear from marketing student, Virginia Culp about Pinterest Advertising. To learn more about the information in today’s episode, you can read Virginia’s blog post.  Teaching Social Media Podcast Episode 13: Pinterest Advertising [ Listen on: Anchor | Spotify | Apple podcasts ] 🎧 If you have a question for an upcoming episode, you can submit an audio message toContinue reading “NEW PODCAST: Pinterest Advertising (Episode #13)”

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NEW PODCAST: How Social Listening Tools Can Make or Break Your Event (Episode #12)

In this episode, we hear from marketing student, Savannah Kiker about event marketing and how social media listening can play a role in enhancing your event. Savannah also uses the example from the local Carolina Country Music Festival (CCMF) held in Myrtle Beach and discusses this topic more in her blog article.   Teaching Social Media PodcastContinue reading “NEW PODCAST: How Social Listening Tools Can Make or Break Your Event (Episode #12)”

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NEW PODCAST: How to Increase Reach with Employee Advocacy Programs (Episode #11)

In this episode, we hear from marketing student, Ryan Glendy about employee advocacy programs, featuring his guest Ivey Emmert and her experience with a retail brand. To learn more about this topic you can also read Ryan’s article about employee advocacy which also discusses the programs used by Starbucks and Electronic Arts.  Teaching Social MediaContinue reading “NEW PODCAST: How to Increase Reach with Employee Advocacy Programs (Episode #11)”

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NEW PODCAST: How to Create a Successful Linkedin Profile (Episode #10)

In this episode of our Teaching Social Media podcast, we hear from marketing student, Luke Nusslein about several tips to create a successful Linkedin profile. For more information, you can also read Luke’s blog article. Teaching Social Media Podcast Episode 10: How to Create a Successful Linkedin Profile [ Listen on: Anchor | Spotify | Apple podcasts ] 🎧 If you haveContinue reading “NEW PODCAST: How to Create a Successful Linkedin Profile (Episode #10)”

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NEW PODCAST: Legal Risks to Consider Before Your Next Social Media Giveaway (Episode #9)

This episode of our Teaching Social Media podcast discusses legal risks in offering contests and sweepstakes as part of your social media giveaways. Rachel King tells us about the nuanced differences between different types of marketing promotions and the legal risks that go along with them. In this episode you’ll learn the differences between contests,Continue reading “NEW PODCAST: Legal Risks to Consider Before Your Next Social Media Giveaway (Episode #9)”

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THE CHIPOTLE CRISIS: How social media spread E. coli nearly as fast as Chipotle

Chipotle is a successful national chain with a menu of items ranging from burritos to bowls. The popularity of Chipotle has grown both from its successful ads as well as its own customers. Since its founding in 1993, Chipotle has grown to 2,966 national locations and 128 local farms and plants to package and storeContinue reading “THE CHIPOTLE CRISIS: How social media spread E. coli nearly as fast as Chipotle”

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How the Domino’s YouTube Scandal created a Crisis for the Brand

The “Domino’s Youtube Scandal” is a perfect example about how social media can have a negative impact on a brand, ultimately leading them into a crisis. This example helps to understand Social Media Crises of different types, how Domino’s was negatively impacted by social media, and the necessary steps that need to be taken whenContinue reading “How the Domino’s YouTube Scandal created a Crisis for the Brand”

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About Us

We are a team of students enrolled in an undergraduate social media marketing class in the E. Craig Wall Sr. College of Business Administration at Coastal Carolina University.

This class is managed by Professor Heather Carle. For interested collaborations or questions, please email hread@coastal.edu .