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How Tesla’s Social Media Posts May Be Violating Workers’ Rights.

What is a union? Before we take a deep dive into Tesla’s controversial past with unions, you may be wondering, well what is a union? The textbook definition defines a union as “the act or instance of uniting two or more things into one.” A better understanding of a labor union or trade union isContinue reading “How Tesla’s Social Media Posts May Be Violating Workers’ Rights.”

McDonalds Twitter Crisis: How one hashtag went horribly wrong.

Mcdonald’s tea is served. In 2012 Mcdonald’s decided to generate a hashtag on Twitter. They promoted this hashtag on its other social media platforms including their verified, Twitter, Instagram, and Facebook accounts. Mcdonald’s advertised to their customers to use the now infamous hashtag… “McDstories.” Little did Mcdonald’s know… this hashtag would turn into one ofContinue reading “McDonalds Twitter Crisis: How one hashtag went horribly wrong.”

Tik Tok Takes the Win in the Advertisement Game!

Tik Tok has taken the world by storm and quickly became the most popular social media application on the market. All ages are jumping at the chance to create exciting content that will allow the other viewers to engage and interact with them. Due to the increase of popularity of the app, businesses have joinedContinue reading “Tik Tok Takes the Win in the Advertisement Game!”

HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM

Influencer Marketing: What is it, and Why is it Important? Influencer marketing is a marketing technique in which brands are able to better convey their marketing message to their target audience in a more personal manner. This is accomplished through the partnership and use of influencers, who are people with a substantial social media presenceContinue reading “HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM”

Zion Williamson Billion Dollar Knee Injury

During a highly anticipated Duke vs. North Carolina college basketball game when two of the top three players in the country are completing one stage, thirty-three seconds into the biggest college basketball game of the season, the sport’s biggest star went down with a bizarre injury as Zion Williamson’s shoe ripped in half and heContinue reading “Zion Williamson Billion Dollar Knee Injury”

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NEW PODCAST: Pinterest Advertising (Episode #13)

In this episode, we hear from marketing student, Virginia Culp about Pinterest Advertising. To learn more about the information in today’s episode, you can read Virginia’s blog post.  Teaching Social Media Podcast Episode 13: Pinterest Advertising [ Listen on: Anchor | Spotify | Apple podcasts ] 🎧 If you have a question for an upcoming episode, you can submit an audio message toContinue reading “NEW PODCAST: Pinterest Advertising (Episode #13)”

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NEW PODCAST: How Social Listening Tools Can Make or Break Your Event (Episode #12)

In this episode, we hear from marketing student, Savannah Kiker about event marketing and how social media listening can play a role in enhancing your event. Savannah also uses the example from the local Carolina Country Music Festival (CCMF) held in Myrtle Beach and discusses this topic more in her blog article.   Teaching Social Media PodcastContinue reading “NEW PODCAST: How Social Listening Tools Can Make or Break Your Event (Episode #12)”

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NEW PODCAST: How to Increase Reach with Employee Advocacy Programs (Episode #11)

In this episode, we hear from marketing student, Ryan Glendy about employee advocacy programs, featuring his guest Ivey Emmert and her experience with a retail brand. To learn more about this topic you can also read Ryan’s article about employee advocacy which also discusses the programs used by Starbucks and Electronic Arts.  Teaching Social MediaContinue reading “NEW PODCAST: How to Increase Reach with Employee Advocacy Programs (Episode #11)”

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NEW PODCAST: How to Create a Successful Linkedin Profile (Episode #10)

In this episode of our Teaching Social Media podcast, we hear from marketing student, Luke Nusslein about several tips to create a successful Linkedin profile. For more information, you can also read Luke’s blog article. Teaching Social Media Podcast Episode 10: How to Create a Successful Linkedin Profile [ Listen on: Anchor | Spotify | Apple podcasts ] 🎧 If you haveContinue reading “NEW PODCAST: How to Create a Successful Linkedin Profile (Episode #10)”

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NEW PODCAST: Legal Risks to Consider Before Your Next Social Media Giveaway (Episode #9)

This episode of our Teaching Social Media podcast discusses legal risks in offering contests and sweepstakes as part of your social media giveaways. Rachel King tells us about the nuanced differences between different types of marketing promotions and the legal risks that go along with them. In this episode you’ll learn the differences between contests,Continue reading “NEW PODCAST: Legal Risks to Consider Before Your Next Social Media Giveaway (Episode #9)”

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THE CHIPOTLE CRISIS: How social media spread E. coli nearly as fast as Chipotle

Chipotle is a successful national chain with a menu of items ranging from burritos to bowls. The popularity of Chipotle has grown both from its successful ads as well as its own customers. Since its founding in 1993, Chipotle has grown to 2,966 national locations and 128 local farms and plants to package and storeContinue reading “THE CHIPOTLE CRISIS: How social media spread E. coli nearly as fast as Chipotle”

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Social Media Policy: Athlete NIL Rules

Within the last decade social media platforms such as Instagram, Twitter, Facebook, and the new phenom, Tiktok, have become a part of the average person’s daily routine. As technology has advanced and become an essential part of the way we interact, companies and corporations have adapted new marketing ways that utilizes the online following ofContinue reading “Social Media Policy: Athlete NIL Rules”

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How the Domino’s YouTube Scandal created a Crisis for the Brand

The “Domino’s Youtube Scandal” is a perfect example about how social media can have a negative impact on a brand, ultimately leading them into a crisis. This example helps to understand Social Media Crises of different types, how Domino’s was negatively impacted by social media, and the necessary steps that need to be taken whenContinue reading “How the Domino’s YouTube Scandal created a Crisis for the Brand”

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