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How to Succeed Through Social Media Ads
Social Media Advertising enables business owners to target individuals who are not already following the account that they want to be advertised. It can also come about organically by generating followers on your account, joining conversations, or sharing your content to attract more followers/engagement. The key success to social media advertising is to create content…
Scandal of Companies
This blog will discuss several scandals of employee labor issues that resulted from social media issues. It will also inform you on what is the NLRB guidelines and how they apply to company social media policies. What is the NLRB guidance? Congress enacted the National Labor Relations Act (“NLRA”) in 1935 to protect the rights…
How to respond correctly: Social Media Crisis Management
We all know and love social media. It’s usually the first think we look at when we wake up and the last thing we look at before we go to bed! So many great things can come from it. Sharing life updates with family, watching your friends travel the country, see the newest products come…
Crock-Pots and Caterpillars: Cases of Crisis Management
What does a Crock-Pot and a caterpillar cake have in common? Believe it or not, they have both been the primary suspects of a social media crisis.
Policies Within Social Media And The National Labor Relations Board
What Is the National Labor Relations Board? In 1935 Congress passed a law called the National Labor Relations Act which was a policy of the United States that protected workers full freedom of association. The NLRA protects workplace democracy by giving employees at private-sector workplaces the right to seek better working conditions and designation of…
Santee Cooper Senior Employee Fired Over Twitter Post
How thin is that line between your First Amendment right for Freedom of Speech and NRLA regulations or employer social media policies? According to Career Builder, 18 percent of employers have fired an employee over a social media post. Not only are employers firing employees over social media post, but they are also making personal…
“HATERS GONNA HATE”: TIPS TO MODERATE SOCIAL MEDIA COMMENTS
Social media is filled with millions of people all looking forward to freely sharing their opinions on all social media platforms. As social media grows, so does the amount of people looking to say and post negative things. Whether it is towards your brand, looks, interests, or a product, people will always have something negative…
Legal Contest: What Needs To Be Understood To Have a Legal Promotion.
So you want to run a contest or sweepstake on social media? Pretty much all brands that you know do some sort of contest via their social media channels but the most important question to ask is how do they go about it? Something to take into consideration is what can turn a sweepstake or…
UNDERSTANDING THE RULES WHEN ENTERING IN A SWEEPSTAKE
What is a Sweepstake? A Sweepstakes is a type of giveaway where one or multiple prizes may be awarded to a winner or winners. They are the most effective type of prize promotion you can use to build brand awareness. Sweepstakes are strictly no purchase necessary to enter or win, and a purchase will not…
Are You Listening? Everything You Need to Know About Social Media Listening
Social media listening is something that is being utilized more and more by companies both big and small, but it’s still not being utilized as much as it should be considering the amount of value it provides. Social listening makes the consumers voices heard and more than just your typical review, but more in conversations…
Marketing To Minors? The Truth behind it.
The best way to market to children is to market places where kids go. You want to distribute advertising posters in toy stores, bicycle shops, bookstores and many other places. Things like this were easier a couple of years ago. However, with newer technology, marketing to children has been easier due to social media, but…
Data Privacy – European Laws That Could Make Their Way to the U.S.
The General Data Protection Regulation (GDPR) is a European law that protects the privacy and security of personal data of individuals in the European Economic Area (EEA). Since about half of the world’s population uses social media, it is crucial to make sure that your personal data is protected and not being sold. The European…
Marketing with Your Privacy
Data privacy is the handling of sensitive personal data or information. Data privacy is important because it keeps data out of the wrong hands. The ways companies have chose to market their product, companies, and services has changed in many ways over the years. Some of you might remember when ads would show up on…
Europe’s Worries about Apple’s IDFA
What are Europe’s concerns about advertisers on the Apple platform not obtaining user consent to vital information being shared? Let’s examine both the European society and the government concerns regarding Apple’s Identifier for Advertisers (IDFA) and changes to this system that are impacting marketers. What is an IDFA? Identifier For Advertisers (IDFA) is a unique…
Listening Influence on Cosmetic & Fashion Industries in Social Media
The Fashion and Cosmetic Industries are some of the most competitive industries out there. It’s becoming harder everyday to become trendy and even harder to stay relevant, as these industries are evolving and changing everyday. Social Media is full of influencers, bloggers, beginners seeking advice in fashion, makeup, fashionistas and models looking at new collections…
Using LinkedIn to Elevate Social Selling Practices
Social Selling allows businesses to hyper-focus on their target audiences in order to build trusting relationships, foster social credibility, and reach or exceed their sales goals. Almost half of the global population is now on social media, so it is paramount that companies use modern sales tactics, such as social selling, in order to increase…
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