It’s the perfect time to dive into posting on Pinterest as if it’s your dream career! Are you looking to create a Pinterest social media strategy to boost your performance? Great! We’re excited to assist you in transforming potential buyers into loyal customers! This easy-to-follow guide will empower you to achieve your goals and unlock success.
Key Insights to Set Up for Success
Pinterest has three main content structures for searching, saving, and organizing visuals to help users reach their goals:
- The pin: image, video, GIF, or infographic
- The board: organized collection of pins for a specific idea
- The feed: the display of suggested content from accounts the user follows
Pinterest is a unique platform that functions as a visual search engine, so understanding its infrastructure is crucial for effectively shaping your marketing strategy.
Developing an Effective Pinterest Marketing Strategy
Master Your Pinterest Business Account
Choose a brand-enhancing profile picture. By choosing a branded picture for your profile, users will be able to recognize you in the future. This could be your logo, headshot, or picture of what you’re selling.
Create a board cover that features your brand. The cover can be a collection of the pins saved to the specific board, logo, or design. Keeping the same font, colors, and placement of the covers is essential in attracting customers.
Write an exciting bio about your brand. Summarize your niche and add important information you want your potential customers to know while keeping it within the bio word count limit of 160 characters. Be sure to add a link to your website so users can easily access your products.
Use Different Pin Formats to Diversify Your Content
Product Rich pins. Include pricing, availability, and product information directly to your pin using the Product Rich pin. This pin allows users to preview your product through appealing imagery and highlights of features.
Video pins. This pin keeps your following engaged. Create short videos of what your product is, how it works, or reviews.
Article Rich pins. Promote your articles on Pinterest by adding the title of your blog along with a short description. Be sure to direct your followers to the articles, too.
Shoppable pins. This pin allows potential buyers to easily purchase your product directly from your pins. This saves consumers the hassle of going to another website to buy your product.
Utilize Pinterest SEO
Don’t forget about search optimizing your page and content. Make sure you create high-value keywords in every board and pin description. Before finalizing any copy, make sure that you thoroughly analyze your competitors’ use of keywords to make sure you don’t leave any out.
Places to add keywords include:
- Bios
- Titles of pins
- Pin descriptions
- Board titles
- Board descriptions
Build a Posting Schedule
Are you wondering how you can schedule posts throughout the week and experiment with different content ideas or formats? Tailwind is tool that Pinterest content creators use to plan content ahead of time while trying different pin formats to determine what is most effective.
With Tailwind, content creators can:
Organize posts into categories based off of content
Schedule posts at different times during the week
Plan posting times based off of Pinterest’s most usage times
Promote your Pinterest Account on other Social Medias
Share your pins
Link Pinterest profile to other social media accounts
Promote your content on your stories
Create a giveaway where your followers can win a prize
It’s Time to Create an Inspiring Pinterest Marketing Strategy
We hope that this guide was helpful in creating a successful marketing strategy for Pinterest! It is time to dive into the endless opportunities that Pinterest has to offer. Use this social media tool to boost your business and reach your goals!
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