Pinterest is known as the hub of inspiration. Whether you are planning your wedding, or making a game day appetizer, Pinterest is the go-to social media site. Pinterest caters to everyone and with over 522 million monthly users any business can reach its audience. Marketing on Pinterest can be highly effective as 85% of users have bought from a brand because of a pin they saw.
Why Marketing On Pinterest is Effective
When using Pinterest many users are looking for buying inspiration and are likely to make a purchase. Pinterest is viewed as a very positive platform and many users feel good after using it. Branded content is very popular on Pinterest and the ability to take users directly to the site for purchase is an added benefit. Pinterest has the option of creating a free business account with very useful analytics with the ability to discover the top-performing pins and insight ad management.
How To Market On Pinterest
To start your Pinterest business journey you first want to create a business account and create a name that is easily findable by your customers. The key to a successful profile is high-quality images. You want to make your profile photo a picture that is recognizable to your audience, preferably your brand’s logo. Your cover photo should capture what your brand entails. This could be with pictures of your product or people using your product. Updating your cover photo frequently to match the season and new product arrivals is a good idea as well. You also want your profile and cover photos to match the rest of your content as well as to have an overall appealing account.
Building your following on Pinterest is essential. This will increase engagement and drive more people to your profile and website increasing sales. To grow your following and successfully market on Pinterest you will want to:
- post frequent high-quality pins
- promote your account on other social media platforms (Instagram, Facebook, TikTok)
- Use keywords and tags in your post
- follow accounts with similar products and watch their strategies
What to post
The quality of your images is important but what your images are of is also important. You want your pins to capture your brand and create brand awareness. You are using Pinterest to drive website traffic and increase sales. Posting images of your product is important because when looking for inspiration, for example, an outfit for an upcoming concert, if someone likes what they see they will go and directly buy it. Images of your product “in action” with people using your product are also a good idea. This will increase the likelihood of someone purchasing your product because they get to see what owning it will be like. The subjects of your pins are also important, people in the pins should have happy, inviting expressions which will also increase the likelihood of purchase.
Marketing on Pinterest can be very helpful for the growth of your business. Marketing on Pinterest will drive website traffic and sales with direct links to your site. Pinterest is a very popular and growing platform so its utilization of it is essential to businesses. Pinterest also allows you to interact with your customers and audience more and upload unique content. When looking for inspiration or planning an event, Pinterest is the go-to platform, and the user has higher purchasing intentions than someone who is just scrolling on Instagram.
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