The world is no stranger to sudden change and discoveries hurled at society without warning. Every day something new is evolving or being discovered in the world of technology and it only helps fellow Social Media enthusiasts. Many platforms, like Instagram, Facebook, Twitter (X) were considered revolutionary apps when they first appeared on the app store in the early 2000s.
Nowadays, mobile social network apps are more advanced than ever in order to keep up with the high quality demand and constant updates that this generation demands. That’s why popular apps back then are still extremely popular today. None are a better example than Instagram, who has revolutionized social media through it’s ever changing app while also keeping it’s core values. It’s new features like Instagram Shops and Instagram Shorts have allowed businesses to massively increase following and sales for their respected brand.
In this blog, we will discuss the three best ways brands are using Instagram features to increase their recognition and sales revenue.
________________________________________________________________________________________
1. Optimize Your Profile For Business
Instagram’s new features allow businesses to be able to make their Instagram profile more professional and ‘business’ oriented compared to a regular person’s profile. Features for example;
- Shoppable Post: Brands can tag products directly in their photos and videos. This allows users to click on the post and see product details, the price, and even purchase directly through Instagram without leaving the app.
- Instagram Shops: Many brands now set up an Instagram Shop, a dedicated section on their profile, where users can browse a curated collection of products, making the shopping experience smoother and more integrated.
- Business Profile: Set your profile to be a “Business” and be able to include tabs such as a shop or a messaging system in your bio.
2. Instagram Stories with Swipe -Up Links
- Swipe up Feature: Instagram stories can allow for unique content to be shown exclusively on their page and allow customers to shop directly from their story. Brands can use Instagram Stories to showcase products, behind-the-scenes content, or limited-time promotions. Adding a swipe-up link to these stories directs users to the product pages, making it easy for followers to purchase instantly.
- Countdowns and Polls: Stories also allow for interactive features like countdowns for product launches or promotions, as well as polls to engage the audience, helping brands build excitement and anticipation before a sale.
3. Influencer Sponsorship
- Increased Brand Awareness: Businesses collaborating with highly followed influencers on Instagram allow for huge brand awareness and can increase trust with you as 63% of people trust influencer opinions rather than a brand’.
- Long Term Partnerships: Brands have started to strive away from one and done partnerships between creators. Long terms partnerships allow constant opportunity to promote a brand through a respected creator.
- User-Generated Content: Encouraging followers to create content using branded hashtags or featuring products in their own Instagram posts can build authenticity and trust. Brands repost user-generated content promoted by their creators to their feeds or Stories, showcasing real customers and extending their reach to a wider audience.
Conclusion
Instagram is pivotal in a brand’s strategy when it comes to promoting brand awareness and increasing sales. Its diverse features, such as Stories, Shopping, and Reels, offer brands many ways to engage with their audience and boost sales. By using these tools effectively, brands can create a great shopping experience, build stronger connections with customers, and increase awareness greatly. As Instagram continues to evolve, businesses that integrate these features into their marketing strategies will be better prepared to drive growth and stay competitive in the ever-changing and ever-demanding digital world.
Teaching Social Media 