Do you want free makeup from your favorite brands? In 2019, Sephora launched a new campaign of beauty lovers! These are real people, just like you and me, who can create an account, fill out an application, and if approved, give testimonials on products you try! As a member, you not only receive awesome benefits like free products and merchandise, but it is a paid partnership. It is a year long program with designated mentors to help you along the way! It has easily become a record breaking and one of a kind beauty ambassador program. Let me tell you 3 reasons why using UGC Content attracts followers and increases sales!
Authenticity Builds Trust with Customers
The Sephora Squad members are a diverse group of beauty creators who use their social media platforms to provide in-depth reviews to potential customers, in addition to showcasing how to use the products. Because the program includes micro-influencers, MUAs, people of different ethnicities and ages, people are able to see someone that is similar to themselves and relate with them. Diversity is at the core of their 2023 program where 70% of members were from diverse backgrounds! This instills trust with their viewers because they are posting about products that work for them. In return, they inspire people to purchase those same products for use in their everyday lives.
Using Exclusive Content and Giveaways to Heighten Engagement
A lot of the squad members regularly post giveaways with duplicates or extras of products they do not need. This gives real-life buying customers an opportunity to enter a contest, tag their friends, and repost the squad’s content. All of these steps promote Sephora’s brand and gets people interested. Thousands of videos on TikTok, YouTube, and Instagram are being posted constantly and without fail, people will watch every unboxing, review, giveaway, or welcome package videos that comes across their feed. Their applications and their application terms open for a short period of time each year which makes it a very sought out and special opportunity for those who apply.
Showcasing New Product Launches
Sephora Squad members get early access to new products the company is launching in the near future. They get to show their first impressions and an unboxing which always attracts a lot of views and followers. This creates a lot of hype surrounding the new products and gets people exciting for when they are in stores. Because people are urgently awaiting the launch of these products, they rush to purchase them before they are sold out. This not only increases Sephora’s sales and attracts more customers in stores and online, but customers are viewing all their social media platforms for re-launch information and more reviews of the product.
That’s a Wrap on The Success of #SephoraSquad!
Sephora’s #SephoraSquad has not only helped the brand grow on social media but increased their sales and “trendiness” in the process! User-Generated Content paves the way for brands to be successful on social media and that is becoming more and more prevalent! Feel free to share your comments below! Are you going to apply? Hope to see you as the next Sephora Squad Member! Learn more on Sephora Squad’s website.
Teaching Social Media 