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Giving Thanks by Playing Fair: How Brands Can Build Trust with Fair and Transparent Contests

With Thanksgiving just around the corner, many brands are rolling out fun holiday contests to connect with customers. But while these promotions can be exciting, they also come with a lot of responsibility. One of the biggest risks is a lack of transparency in how winners are chosen. If participants feel like the process isContinue reading “Giving Thanks by Playing Fair: How Brands Can Build Trust with Fair and Transparent Contests”