How Tesla’s Social Media Posts May Be Violating Workers’ Rights.

What is a union? Before we take a deep dive into Tesla’s controversial past with unions, you may be wondering, well what is a union? The textbook definition defines a union as “the act or instance of uniting two or more things into one.” A better understanding of a labor union or trade union isContinue reading “How Tesla’s Social Media Posts May Be Violating Workers’ Rights.”

NEW PODCAST: Legal Risks to Consider Before Your Next Social Media Giveaway (Episode #9)

This episode of our Teaching Social Media podcast discusses legal risks in offering contests and sweepstakes as part of your social media giveaways. Rachel King tells us about the nuanced differences between different types of marketing promotions and the legal risks that go along with them. In this episode you’ll learn the differences between contests,Continue reading “NEW PODCAST: Legal Risks to Consider Before Your Next Social Media Giveaway (Episode #9)”

All About Crisis Management and How it Affects You

One of the most crucial components of marketing is building and maintaining a good reputation. We can see this through every action companies take… how they respond to customers, their products’ reliability and quality, their social media accounts… but nothing’s perfect. What happens when brands/companies inevitably make mistakes? What actions should they take in orderContinue reading “All About Crisis Management and How it Affects You”

Everything you need to know about Social Media Policies

Have you ever wondered why social media policy is important? Every business that uses social media has one and it’s simple to learn and use while at work. A social media policy is like a business code of conduct but for social media. It tells you how an employee should act on social media withContinue reading “Everything you need to know about Social Media Policies”

Social Media Policy: What should companies do about problematic content?

Have you read your company’s social media policy? If you haven’t, you should. In short, a company’s social media policy is made to protect the company from anything problematic that their employees could post. This content can range from speaking maliciously about the company, speaking on behalf of them, or disclosing private information about theContinue reading “Social Media Policy: What should companies do about problematic content?”

Legal Issues: Addressing Marketing to Minors

Are you the owner of a business? Do you make social media content for a business? If so, there are some important points to know about your content and it getting in the reach of minors. Minors are more easily persuaded than adults and some of the content that you post may not be theContinue reading “Legal Issues: Addressing Marketing to Minors”

The Importance of Rules When it Comes to Sweepstakes

So, what exactly is a sweepstake? A sweepstake, also referred to as a “giveaway” or “promotional drawing” is where a person enters to win a prize based on chance. There is no purchase, payment, or other considerations (exchange of value). Sweepstakes are different in comparison to a contest and the lottery. In a sweepstake itContinue reading “The Importance of Rules When it Comes to Sweepstakes”

What Are Some Tools That Students Can Use To Source Images That Observe Copyright?

To begin, I would like to say that this article is to be used as a quick guide for copyright, legal issues, and tips for students. It is a lot of information piled into one tiny article. I hope you all enjoy! What Is Copyright? Copyright is the right to copy. Meaning whoever owns thatContinue reading “What Are Some Tools That Students Can Use To Source Images That Observe Copyright?”

How Brands use Targeting of Content to Market Toward Minors

You know that feeling when you inadvertently click on an ad not even realizing it was an ad for a company? Well, you have been subjected to targeted marketing content… What is Brand Targeting of Content? Content targeting is a way for companies and brands to deliver ads that individually are relevant to each personContinue reading “How Brands use Targeting of Content to Market Toward Minors”