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By Ava Vertullo In a world where authenticity and trust are the currency of the digital age, brands are discovering an incredibly influential new voice… their own workers. An employee advocacy program encourages employees to share their employer’s content, culture, and values on their personal social media platforms. When done right, this strategy doesn’t just drive visibility, it makes employees authentic and trusted brand ambassadors, generating reach and engagement far greater than a brand page alone. Trust Drives EngagementPeople trust people more thanContinue reading “How does an Employee Advocacy program help a brand increase reach?”