For as long as we’ve had social media, memes have become such an integrated part of social media culture. Fandoms, creators, and a vast community of people get brought together by the shared effect memes have – to laugh and to be relatable. So if memes have become such a huge part of our social media exposure, they can also be used in marketing plans. Here are some brands that have successfully implemented memes into their social media content plans.
Netflix
Netflix has a viewership demographic of 75% of its users being between 18-34 years old. Given that memes have become such a popular form of entertainment among a similar demographic, Netflix has utilized their social media accounts by posting memes relating to the shows and movies they have on their streaming service. Netflix picks current memes and relates them to their brand. These memes are used to get viewers excited and talk about the shows, movies, new releases, and the stories portrayed in the content they release. This approach is also used to connect the content with the viewers and combine viewership with humor. Netflix does a great job at successfully implementing all of the current trends in its social media.
Audible
Audible, an audiobook service, frequently posts memes on their pages relating to their readers. This is used as a way of capturing readers’ attention because they can feel a sense of connectivity. These types of memes make it so their audience feels heard and valued by the company that they consume. Audible could post more than what they do and they don’t always post the most up-to-date trends but they do successfully do it in a way that shows brand and consumer relatability.
Dunkin
Dunkin has a very meme-heavy social media. They use the memes on their platform to post about new flavors, prices, deals, and experiences that you will get at their locations. This fends in their favor because it makes people excited to try their new menu items or maybe save a bit of money when they know a deal is happening. Dunkin is incredibly successful and they use up-to-date memes that are memorable and help the advertisements stay relevant and encourage more sales.
Conclusion
Advertisements come in many shapes and forms. Memes are slowly paving the way for the future of ads. With the growth of social media consumerism and a brand’s digital footprint, there are so many benefits for brands to use this as a way to gain more interactions. Memes encourage higher levels of engagement and draw consumers to their pages. It also helps grow connections and loyalty between the brands and consumers.
To incorporate memes into a brand’s marketing plan, a brand needs to be updated on current trends and humor, so this also shows how a brand can stay relevant with new and existing customers. Social media is constantly changing and there are always new trends and new ideas for people to be entertained by. How brands can stay current and up-to-date is incredibly important for their social media.
Teaching Social Media 