Category Archives: Strategy

How Content Strategy Can Give You the Edge

CONTENT! CONTENT! CONTENT! Everyone is always thinking about how to put out content for the world to obsess over, to share, to react, and to click on. Content can be used for good and for evil. Putting out content can also be messy and confusing, but when you know how to put out content, itContinue reading “How Content Strategy Can Give You the Edge”

HOW TO CREATE AN IMMERSIVE ADVERTISING CAMPAIGN WITH SNAPCHAT

Statista reports that Snapchat had 347 million daily users in quarter two of 2022. However, Snapchat has 557 million active monthly users. The largest demographic age group is 18-24. Snapchat allows you to send pictures and videos to friends that disappear once viewed. Users can also post a story to their profile that is viewableContinue reading “HOW TO CREATE AN IMMERSIVE ADVERTISING CAMPAIGN WITH SNAPCHAT”

Getting Started with your Instagram Ad Strategy

Advertising on Instagram and other social media platforms is one of the most popular marketing strategies for any business. Businesses advertise their products on social media to spread awareness, and they utilize paid, owned, and earned media as a means to do so. Owned by Facebook and launched in 2010, Instagram has over 1.44 billionContinue reading “Getting Started with your Instagram Ad Strategy”

How to Optimize Your Videos for YouTube Search

YouTube was created in 2005 in San Mateo, CA and has been one of the hottest social media platforms. On YouTube, users are able to post all types of different videos from educational videos, entertainment, informative, etc. Despite its popularity, YouTube is facing competitive pressure from other social networks like TikTok and Instagram Reels. AsContinue reading “How to Optimize Your Videos for YouTube Search”

The 10 Most Important Steps to Start a Successful Vlog

You know the following scenario: it’s the weekend, you’re lying in bed or on the sofa and enjoying your free time. You are on your cell phone on YouTube and scroll through the suggestions. Without even knowing it, you’re watching vlogs. What exactly is a vlog? A vlog is (a video blog): a record ofContinue reading “The 10 Most Important Steps to Start a Successful Vlog”

Instagram Features that Power Sales Growth

Instagram has become a tool for many companies to increase their sales and platform. Now, Instagram contains many features and tools to help companies be successful. This blog contains helpful features that can help boost any Instagram account. Storefronts The first step to getting any sales and engagement is to turn the profile into aContinue reading “Instagram Features that Power Sales Growth”

Reel Talk: 7 ways your brand can use Instagram Reels

You may be wondering what is an Instagram Reel? According to Instagram, “reels are entertaining, immersive videos where you can creatively express your brand story, educate your audience, and get discovered by people who may love your business.” These videos can be up to 90 seconds long with up to 60 second advertisements.  Why shouldContinue reading “Reel Talk: 7 ways your brand can use Instagram Reels”

HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM

Influencer Marketing: What is it, and Why is it Important? Influencer marketing is a marketing technique in which brands are able to better convey their marketing message to their target audience in a more personal manner. This is accomplished through the partnership and use of influencers, who are people with a substantial social media presenceContinue reading “HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM”

All About Crisis Management and How it Affects You

One of the most crucial components of marketing is building and maintaining a good reputation. We can see this through every action companies take… how they respond to customers, their products’ reliability and quality, their social media accounts… but nothing’s perfect. What happens when brands/companies inevitably make mistakes? What actions should they take in orderContinue reading “All About Crisis Management and How it Affects You”