In the fast-paced world of TikTok, the right song can catapult your video into viral stardom. From catchy tunes that linger in the minds of viewers to the latest trending challenges, the music you choose plays a pivotal role in your content’s reach. But how do you pick the perfect track to maximize engagement? Keep reading to discover the secrets to selecting the ideal TikTok anthem that could land your video on the coveted For You Page!
How do I pick what song to use?
- Trending songs: Choose a song that you are hearing repeatedly on Tiktok and other social media platforms.
- Engagement: Choose a song that you personally would engage in! If you see others getting likes and comments because of a popular song, you may as well.
- Catchiness: Songs that are memorable are a great way to receive views. If a song stays in a viewer’s head because of your video, they’re more likely to come back to your page.
- Challenges and Dancing Trends: Songs that align with popular dances and challenges are a great way to get out there on TikTok. The dances that align with popular songs are usually simple and fun to participate in so it’s a great way to stand out!
The Algorithm
The song chosen for your TikTok background music can either make or break the success of your video. New songs are constantly becoming trendy, but the trends usually don’t last long. The Tiktok algorithm determines whether a creator’s videos appear on your “For You Page.” This is why it is important to choose a song that is trending, as that will ensure your video appears with your target audience.
The For You Page (FYP) targeting can be influenced by your prior engagement such as liking and commenting on certain kinds of posts. There are many different audiences on TikTok, so finding a song that appeals to your niche is important to make your video reach their FYP and hopefully help you gain new followers. This is how songs become trendy when they end up on more people’s FYP. If you are one to normally participate in trends, you will be more prone to see and hear the popular sounds quickly.
Catchiness
When you hear a catchy song, don’t you just want to listen to it more? This is how some songs become trendy. Songs such as “Tell ur Girlfriend” and “Please Please Please” are currently songs trending because of their catchiness. Even if the songs aren’t popular on other platforms, creators constantly use these trending songs to get on their target audiences For You Page. Dances and trends are created through these similar songs to create more engagement on the posts. Comments, likes, and shares are forms of engagement that create more visibility on a post, and people tend to engage more on songs they are familiar with.
Brat Summer!
Charlie XCX became the artist of Summer 2024 because of Tiktok. “Brat Summer” became one of the most viral trends to participate in because of the release of “Brat” album. This was an extremely popular album due to its message being about embracing your flaws and having a positive lifestyle. This started the “Brat Summer” trend as young girls used this as a summer lifestyle.
A popular dance was created to the song “Apple” on this album, where many people went viral. By using this song, creators were able to maximize their views because of its popularity. With the song’s catchiness and easy dance to go along with it, encouraged many popular influencers along with small creators to participate in the trend. Trends like this make it easier to get more views than normal because of how well-known the song is.
Get to TIkToking!
Now that you know how to choose songs to use, what are you waiting for? Just about ANYONE can become a content creator on an app like TikTok with some research and effort. Make sure to choose your songs wisely, select a similar target market, participate in trends, and most of all, have fun! What song or artist do you think will be the next big thing on TikTok?
Teaching Social Media 