Marketing To Minors? The Truth behind it.

The best way to market to children is to market places where kids go. You want to distribute advertising posters in toy stores, bicycle shops, bookstores and many other places. Things like this were easier a couple of years ago. However, with newer technology, marketing to children has been easier due to social media, butContinue reading “Marketing To Minors? The Truth behind it.”

Listening Influence on Cosmetic & Fashion Industries in Social Media

The Fashion and Cosmetic Industries are some of the most competitive industries out there. It’s becoming harder everyday to become trendy and even harder to stay relevant, as these industries are evolving and changing everyday. Social Media is full of influencers, bloggers, beginners seeking advice in fashion, makeup, fashionistas and models looking at new collectionsContinue reading “Listening Influence on Cosmetic & Fashion Industries in Social Media”

How Your Favorite Creators Make Money Through Social Media

A creator fund is an official fund established by a platform to pay creators for the content they create on the app. Instagram, Facebook, TikTok, Pinterest and Twitter all have created different programs that fit their network and their creators. Here is everything you need to know about how you are helping your favorite creatorsContinue reading “How Your Favorite Creators Make Money Through Social Media”

Is It Worth It? The Truth Behind the TikTok Creator Fund

TikTok was launched in 2018 when the Chinese app, Douyin, bought out its rival,, and combined the two. Since the relaunch, TikTok has become one of the most popular social media apps in the world, seeing over 3.5 billion downloads. It is now available in more than 150 markets and in over 35 languages.Continue reading “Is It Worth It? The Truth Behind the TikTok Creator Fund”


TikTok’s analytics help you take a look at your weekly and monthly growth, total video play time, who is watching, who is viewing your profile, and more. This is a deeper look than just seeing your follower count, likes, and comments. This way you can see how your content is preforming and see what youContinue reading “A DEEPER LOOK INTO TIKTOK ANALYTICS”

New Balance Turned Viral TikTok Song into Sales 

In June of 2021, lesser-known artists MightyBay and Number9ok released the song “574”. The title 574 comes from New Balance’s signature shoe model 574. The entire song and lyrics are about how the artists feel about the shoes and how they wear them. This song praising how stylish the 574 shoes are went viral onContinue reading “New Balance Turned Viral TikTok Song into Sales “

Are YouTube Shorts only for Creators or also Brands?

Youtube shorts are increasingly becoming a popular form of mainstream media and it’s no secret that the platform is pushing this, so why not take advantage of the trend? As a business owner you probably strive to do everything to get your name out there on the digital landscape but with the increasing amount of platforms it becomes difficult to push your brand. Youtube has the most users across the world and its creators reach many cultures through many countries (Fig 1.2), but recently TikTok has surpassed Youtube in the amount of users it has in

Increasing reach through Employee Advocacy

What is an Employee Advocacy Program? A simple definition of employee advocacy is the promotion of a brand or company content by an employee of that company. Most people are used to seeing their favorite influencers/celebs promote a brand but in this case the promotion is done by the companies own employees. Examples of EmployeeContinue reading “Increasing reach through Employee Advocacy”