By: Lillian Stewart
The answer is YES, you can make a career out of content creation. In a world that is turning digital, content creation is becoming more than just a hobby. For some, it is becoming a career. Social media is more than just about going viral but now offers you the ability to build a brand and cultivate your audience. Do you have what it takes to quit your 9-5 and create a career in content creation?
“A content creator is someone who creates entertaining or educational material to be expressed through any medium or channel.” – Adobe
WHAT MAKES SOMETHING A CAREER?
There’s more to making videos than just picking a trendy sound and doing a popular dance. Today influencers are learning how to build a brand for themselves and captivate their audience. Influencers are diving into different niches’ and making a name for themselves within different categories. Creating content can become a full-time job if you are creating videos and posting regularly and engaging with your community. A career is a long-term journey that is based on your passions. People in careers gain personal satisfaction through their efforts, they experience self-pride and satisfaction.
HOW TO PICK A NICHE
Picking the proper niche for your targeted audience can be very important to the popularity and engagement of your account. When you determine what type of content you want to specialize it becomes easier to work with brands as you attract a certain type of product or service. It helps you to use your resources in a more efficient way a develop a loyal customer base. This process saves you time and energy while helping grow your audience and engagement.
Types of different niches
- Food
- Travel
- Fashion
- Lifestyle
- Beauty
TIME AND LEARNING
Content creation can be very time-consuming so you have to be prepared to designate many hours each day to planning, filming, and editing content. Many popular influencers post multiple times a day making sure their content stays relevant and their viewers stay engaged. Content creation fosters continuous learning, which is such an important part of what makes up a career. Being passionate about your work is important but so is making sure you are working in a field or industry that allows for growth both personally and professionally.
BEING FULFILLED IN YOUR CAREER
Content creation is not for everyone as it does require a lot of creativity and dedication. However, if it is something you truly find a passion for don’t be swayed by people who don’t understand its importance. Content creation is just as much a career as another other scope of work. Truly connecting with the people who allow you to continue doing what you do makes this profession very rewarding. A career is defined as something that fulfills your passions while simultaneously growing you. Being able to do what you love while also growing and learning skills that will help you grow in your professional career is something that not many people can say they can do.
SO, IS CONTENT CREATION A CAREER?
YES, it is. Being a content creator allows you to expand into a giant online community to meet like-minded people who value and believe the same things as you. It is a profession that fosters creativity and encourages unique ideas. Being passionate about your job is the best way to never get burnt out of a profession. Work shouldn’t always be work. Choose a career that aligns with your passions and your goals. As a creator you learn new skills such as reading analytics, creating posting schedules, and how to work and communicate with brands. Skills that give you an upper hand in this digital world.
Do you think content creation qualifies as a career? Let us know what you think down below!
Teaching Social Media 