Budgets are allocated differently in recent years than how it might’ve been in the past. A huge strategy to maximize engagement and profits is social media. Instagram and Facebook are leading platforms that brands push out content on. Youtube is also a great platform that is taken advantage of by brands. This is due to the fact it that reaches such broad audiences. Curated recently, TikTok has been a great social media platform that pushes out quick attentive ads to increase engagement. Also, brands will reach out to big creators to spotlight their product in their videos. This is very effective since those larger creators have loyal followers that trust what they promote. It is a great way to bring in loyal customers as-well and is a great use of their budget.
How companies spend their marketing dollars
