Data Privacy After All

Digital advertising has taken over the advertising world. What was once simple newspaper ads, and billboards has now turned in to tracking our personal data for tailored digital ads. Apple and Google has reinvented ways to keep users privacy protected while still allowing ads. “It kind of feels like you’re being tracked, and that’s becauseContinue reading “Data Privacy After All”

Tik Tok Takes the Win in the Advertisement Game!

Tik Tok has taken the world by storm and quickly became the most popular social media application on the market. All ages are jumping at the chance to create exciting content that will allow the other viewers to engage and interact with them. Due to the increase of popularity of the app, businesses have joinedContinue reading “Tik Tok Takes the Win in the Advertisement Game!”

HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM

Influencer Marketing: What is it, and Why is it Important? Influencer marketing is a marketing technique in which brands are able to better convey their marketing message to their target audience in a more personal manner. This is accomplished through the partnership and use of influencers, who are people with a substantial social media presenceContinue reading “HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM”

NEW PODCAST: Pinterest Advertising (Episode #13)

In this episode, we hear from marketing student, Virginia Culp about Pinterest Advertising. To learn more about the information in today’s episode, you can read Virginia’s blog post.  Teaching Social Media Podcast Episode 13: Pinterest Advertising [ Listen on: Anchor | Spotify | Apple podcasts ] 🎧 If you have a question for an upcoming episode, you can submit an audio message toContinue reading “NEW PODCAST: Pinterest Advertising (Episode #13)”

How do Personal Influencer Programs differ from Brand Management Influencer Programs?

What are Social Media Influencers? Have you ever asked yourself, “what is an influencer?” You may have a few people come to mind, maybe it’s one of the Kardashian’s, your favorite YouTuber, or an over-night TikTok star on your For You Page. But let’s face it, today, influencers are dominating across all social media platforms.Continue reading “How do Personal Influencer Programs differ from Brand Management Influencer Programs?”

Pros and Cons of Engaging With Influencers of Different Reach Types

So what exactly is an influencer? An influencer is someone who carries some sort of authority or impact over others.  Think about people who influence you in your own life such as your parents, siblings, peers, professors, co-workers, etc. There are different types of influencers including, but not limited to an industry expert, a professional,Continue reading “Pros and Cons of Engaging With Influencers of Different Reach Types”

Benefits of Lead Advertisements Over Engagement Aimed Ads

When creating an advertisement, it is important for the marketer to have an idea of what type of advertisement and experience they want to provide for their audience. So let’s get started with the basics. What is A Lead Ad? A lead ad something one may not think they have much knowledge on, is moreContinue reading “Benefits of Lead Advertisements Over Engagement Aimed Ads”

Social Media Ad Strategy: The Rise of Princess Polly: Social Media Marketing

A social media ad strategy is the practice of using social media channels to sell or promote a brand, product, or service. Whether you own a large or small business, social media advertising is essential if you want to stand out from the crowd, gain content views, and increase sales. We live in a timeContinue reading “Social Media Ad Strategy: The Rise of Princess Polly: Social Media Marketing”

Are You Satisfied With Your Spending?

Think about a time where you finally got that new trendy item that everyone has been dying for. Did you want it because you were actually interested or did you want it because that is what everyone else has and seen socially as “cool”? It really doesn’t matter, because big brands are in a competition,Continue reading “Are You Satisfied With Your Spending?”