Author Archives: kaitlynfitz77

Restaurant, food & beverage businesses operating at the mercy of consumers’ shifting tastes and preferences, face a rising imperative to proactively listen, understand, and respond to their consumers’ opinions and interests. Social media, both instant and highly public, provides brands with the significant opportunity to maintain an awareness of their audience and the greater consumer landscape. AContinue reading “Social Media Listening in the Food and Beverage Industry”