Today, there are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. This means about 60% of everyone in the world uses social media. Hence, social media has become a great way to market to the world. The question is: how can you be successful with your account? The most important things to look at are your analytics including the reach, engagement, and audience growth.
Determining your reach
Viewing your reach is vital to the success of your social media account whether personal or business. After you post it is important to know how many people are seeing your ad and from where? Are they your followers, did your post get shared and draw people in, where you on their For you page? all thing that need to be looked at and taken into consideration. Without a large reach there is no way to grow and succeed.
Measuring engagement
Engaging your audience can be difficult but is vital. You must know your target demographic for your account and find ways to relate to them in a real life. Most of the biggest accounts on social media are people who almost overshare specific parts of their lives for the world to see. “When an audience engages with your brand, they actively interact with you through likes, shares, comments, clicks, and more. These actions give you insights to further tailor your content to your audience, creating a better user experience for them.” After your account is developed it is a great way to see what your audience reacts well to and to know what direction to take your account moving forward.
Checking the size of your audience
Audience growth is very important for your account. Many people go “viral” however fewer can keep the audience engaged and following them. THis is an important factor to consider when your account starts growing. For marketing, you want your brand to consistently grow and get more engagement from your audience. In doing so you will hopefully gain more customers and make the brand or seller happy with your ads.
It can be difficult to navigate social media marketing today. Most people have a lower attention span from using social media. In saying that it is important to know your audience so they see the most optimal ad time for your post as possible to keep them interested and to continue to follow or start following your brand. Engaging your audience is a good scale to see what is working well and what needs to be improved going forward. lastly, Audience growth is how you continue to gain customers and traction which is what you want for social media marketing.
Teaching Social Media 