Drive Reach with Employee Advocacy Programs

Take Advantage of Resources Already at your Fingertips! I want you to think about how much your company is currently spending on advertisement needs. That’s a large number right? Can you imagine cutting this number nearly in half by the help of your employees? I can, which is why I would like to introduce youContinue reading “Drive Reach with Employee Advocacy Programs”

A Beginners Guide to Instagram Analytics

Now that you have taken the step in furthering your businesses social media presence, it is time for you to start understanding your company’s analytics and insights. The best way to do that is to you make your social media a “Business Account” on Instagram. So, let’s get started.¬† Now that your profile has beenContinue reading “A Beginners Guide to Instagram Analytics”

Utilizing Instagram Ad Features: How & Why

Instagram advertisements have been responsible for more than a billion user actions since the social media network started to provide advertising in 2015. And only last year, it more than quadrupled to 500,000 advertisers in just six months. Instagram advertising are ubiquitous across the app, including in users’ feeds, Stories, Explore, and other areas, similarContinue reading “Utilizing Instagram Ad Features: How & Why”

Are YouTube Shorts only for Creators or also Brands?

Youtube shorts are increasingly becoming a popular form of mainstream media and it’s no secret that the platform is pushing this, so why not take advantage of the trend? As a business owner you probably strive to do everything to get your name out there on the digital landscape but with the increasing amount of platforms it becomes difficult to push your brand. Youtube has the most users across the world and its creators reach many cultures through many countries (Fig 1.2), but recently TikTok has surpassed Youtube in the amount of users it has in

YouTube Shorts Are Made 4 Everyone

Did you know that the first video published on YouTube was only 19-seconds long? YouTube Shorts are the ideal format, with them being 60-seconds or less. You can use them to start trends, try a dance challenge, or implement fun ideas, among other things. Whether you want to appeal to the community or just createContinue reading “YouTube Shorts Are Made 4 Everyone”

Social Media Algorithms: What you Need to Know

Walking down the street, on the way to work, in the gym, grocery shopping, pumping gas, getting a coffee, and eating at a restaurant… in every one of these places it is safe to say that at least one person will be scrolling through a social media platform of some kind, consuming whatever appears onContinue reading “Social Media Algorithms: What you Need to Know”

HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM

Influencer Marketing: What is it, and Why is it Important? Influencer marketing is a marketing technique in which brands are able to better convey their marketing message to their target audience in a more personal manner. This is accomplished through the partnership and use of influencers, who are people with a substantial social media presenceContinue reading “HOW COMPANIES CAN BEST DEVELOP AN INFLUENCER PROGRAM”

Everything you need to know about Social Media Policies

Have you ever wondered why social media policy is important? Every business that uses social media has one and it’s simple to learn and use while at work. A social media policy is like a business code of conduct but for social media. It tells you how an employee should act on social media withContinue reading “Everything you need to know about Social Media Policies”

Increasing reach through Employee Advocacy

What is an Employee Advocacy Program? A simple definition of employee advocacy is the promotion of a brand or company content by an employee of that company. Most people are used to seeing their favorite influencers/celebs promote a brand but in this case the promotion is done by the companies own employees. Examples of EmployeeContinue reading “Increasing reach through Employee Advocacy”

Increasing Reach through Employee Advocacy: the case of Electronic Arts and Starbucks

What Is employee advocacy? Employee advocacy is the promotion of an organization by its employees. This could mean employees share information about certain products or campaigns of the company. They could also share a look into the company culture. Employee advocacy programs allows companies to create guidelines, resources, and rewards for employees who promote theContinue reading “Increasing Reach through Employee Advocacy: the case of Electronic Arts and Starbucks”