sasmith10

Chipotle’s Guac Dance: A Masterclass in User-Generated Content (UGC) Campaigns

In a fast-paced world of social media marketing, user-generated content (UGC) has become one of if not the most powerful tools that brands are now using to engage their audience in to boost followers and sales. In 2019, Chipotle, the popular fast-casual restaurant chain known for its Mexican cuisine, launched the “Guac Dance” Challenge. ThisContinue reading “Chipotle’s Guac Dance: A Masterclass in User-Generated Content (UGC) Campaigns”