NEW PODCAST: How Social Listening Tools Can Make or Break Your Event (Episode #12)

In this episode, we hear from marketing student, Savannah Kiker about event marketing and how social media listening can play a role in enhancing your event. Savannah also uses the example from the local Carolina Country Music Festival (CCMF) held in Myrtle Beach and discusses this topic more in her blog article.   Teaching Social Media PodcastContinue reading “NEW PODCAST: How Social Listening Tools Can Make or Break Your Event (Episode #12)”

NEW PODCAST: How to Increase Reach with Employee Advocacy Programs (Episode #11)

In this episode, we hear from marketing student, Ryan Glendy about employee advocacy programs, featuring his guest Ivey Emmert and her experience with a retail brand. To learn more about this topic you can also read Ryan’s article about employee advocacy which also discusses the programs used by Starbucks and Electronic Arts.  Teaching Social MediaContinue reading “NEW PODCAST: How to Increase Reach with Employee Advocacy Programs (Episode #11)”

NEW PODCAST: Breaking Down UGC – What’s in it for you? (Episode #7)

The next episode of our Teaching Social Media podcast is a great source if you are looking to spice up your content with fan engagement. In this episode, we hear from communication student Nicole Vreen about the subject of User Generated Content (UGC). You can also read Nicole’s blog about UGC for more information. TeachingContinue reading “NEW PODCAST: Breaking Down UGC – What’s in it for you? (Episode #7)”

The Importance of Rules When it Comes to Sweepstakes

So, what exactly is a sweepstake? A sweepstake, also referred to as a “giveaway” or “promotional drawing” is where a person enters to win a prize based on chance. There is no purchase, payment, or other considerations (exchange of value). Sweepstakes are different in comparison to a contest and the lottery. In a sweepstake itContinue reading “The Importance of Rules When it Comes to Sweepstakes”

What Are Some Tools That Students Can Use To Source Images That Observe Copyright?

To begin, I would like to say that this article is to be used as a quick guide for copyright, legal issues, and tips for students. It is a lot of information piled into one tiny article. I hope you all enjoy! What Is Copyright? Copyright is the right to copy. Meaning whoever owns thatContinue reading “What Are Some Tools That Students Can Use To Source Images That Observe Copyright?”

User-Generated Content impacts 79% of people and their shopping habits

According to Stakla.com, only 13% of people say direct marketing content from a brand impacts their shopping. What is User Generated Content? User-Generated Content or UGC, has taken over digital marketing and how brands are advertising their business. User-Generated Content in short is content in the form of a video, photo, or text on socialContinue reading “User-Generated Content impacts 79% of people and their shopping habits”