For college basketball fans, March Madness is one of the most thrilling times of the year. Brands have a fantastic chance to interact with dedicated audiences as millions of people watch the action. Making use of Snapchat’s Augmented Reality (AR) technology is among the most creative methods to do this. AR has the potential toContinue reading “Using Snapchat AR to Get Fans Hyped for March Madness”
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NEW PODCAST: SnapChat – Using Augmented Reality Filters and Going Viral (Episode #4)
The next episode of our Teaching Social Media podcast is now available. In this episode, we hear from marketing student Lauren Rightler about SnapChat and augmented reality technology.