Tips from Ed Sheeran’s Perfect SnapChat Strategy

Snapchat launched in 2011 and has since become one of the most popular forms of social media and messaging worldwide, making CEO and co-founder Evan Spiegel is now one of the wealthiest entrepreneurs in social media. Snapchat has 347 million daily active users on average as of the second quarter of 2022. Around 48% ofContinue reading “Tips from Ed Sheeran’s Perfect SnapChat Strategy”

NEW PODCAST: Augmented Reality, Golf Edition (Episode #5)

The next episode of our Teaching Social Media podcast is now available and continues with more discussion about augmented reality products and experiences. In this episode, we hear from marketing and PGM student Anthony DeFrank about using augmented reality technology in the golf industry.  Teaching Social Media Podcast Episode 5: Augmented Reality, Golf Edition [Continue reading “NEW PODCAST: Augmented Reality, Golf Edition (Episode #5)”

NEW PODCAST: SnapChat – Using Augmented Reality Filters and Going Viral (Episode #4)

The next episode of our Teaching Social Media podcast is now available. In this episode, we hear from marketing student Lauren Rightler about SnapChat and augmented reality technology. 

How Brands Are Teaming Up with Snapchat for a New Reality

Many of us have heard of virtual reality (VR), which is where virtual experiences can be simulated through a headset covering the eyes. VR has allowed people to watch movies, tour cities, and play video games from a first-person perspective. On the other hand, augmented reality (AR) is less popular, however many brands are beginningContinue reading “How Brands Are Teaming Up with Snapchat for a New Reality”

User-generated content with Starbucks

Starbucks uses social media accounts such as Facebook, Snapchat, Instagram, Twitter. and Tik Tok to get users to get engaged with their products. They are using Facebook and Instagram to post their popular drinks and promote their special drinks. They also have testimonials that promote their products such as celebrities and influencers. In this campaign,Continue reading “User-generated content with Starbucks”