HOW TO CREATE AN IMMERSIVE ADVERTISING CAMPAIGN WITH SNAPCHAT

Statista reports that Snapchat had 347 million daily users in quarter two of 2022. However, Snapchat has 557 million active monthly users. The largest demographic age group is 18-24. Snapchat allows you to send pictures and videos to friends that disappear once viewed. Users can also post a story to their profile that is viewableContinue reading “HOW TO CREATE AN IMMERSIVE ADVERTISING CAMPAIGN WITH SNAPCHAT”

Tips from Ed Sheeran’s Perfect SnapChat Strategy

Snapchat launched in 2011 and has since become one of the most popular forms of social media and messaging worldwide, making CEO and co-founder Evan Spiegel is now one of the wealthiest entrepreneurs in social media. Snapchat has 347 million daily active users on average as of the second quarter of 2022. Around 48% ofContinue reading “Tips from Ed Sheeran’s Perfect SnapChat Strategy”

NEW PODCAST: Augmented Reality, Golf Edition (Episode #5)

The next episode of our Teaching Social Media podcast is now available and continues with more discussion about augmented reality products and experiences. In this episode, we hear from marketing and PGM student Anthony DeFrank about using augmented reality technology in the golf industry.  Teaching Social Media Podcast Episode 5: Augmented Reality, Golf Edition [Continue reading “NEW PODCAST: Augmented Reality, Golf Edition (Episode #5)”

NEW PODCAST: SnapChat – Using Augmented Reality Filters and Going Viral (Episode #4)

The next episode of our Teaching Social Media podcast is now available. In this episode, we hear from marketing student Lauren Rightler about SnapChat and augmented reality technology. 

How Brands Are Teaming Up with Snapchat for a New Reality

Many of us have heard of virtual reality (VR), which is where virtual experiences can be simulated through a headset covering the eyes. VR has allowed people to watch movies, tour cities, and play video games from a first-person perspective. On the other hand, augmented reality (AR) is less popular, however many brands are beginningContinue reading “How Brands Are Teaming Up with Snapchat for a New Reality”