As you may know by now, my social media marketing students are researching social media topics each semester and become contributing authors to this blog as part of MKTG 452 Social Media Marketing at Coastal Carolina University. What you might not know, is that some students are also working on podcasts as well. It’s becauseContinue reading “NEW PODCAST: Season 2 launches with episodes on LinkedIn, TikTok and SnapChat”
Author Archives: Heather Carle
NEW PODCAST: Pinterest Advertising (Episode #13)
In this episode, we hear from marketing student, Virginia Culp about Pinterest Advertising. To learn more about the information in today’s episode, you can read Virginia’s blog post. Teaching Social Media Podcast Episode 13: Pinterest Advertising [ Listen on: Anchor | Spotify | Apple podcasts ] 🎧 If you have a question for an upcoming episode, you can submit an audio message toContinue reading “NEW PODCAST: Pinterest Advertising (Episode #13)”
NEW PODCAST: How Social Listening Tools Can Make or Break Your Event (Episode #12)
In this episode, we hear from marketing student, Savannah Kiker about event marketing and how social media listening can play a role in enhancing your event. Savannah also uses the example from the local Carolina Country Music Festival (CCMF) held in Myrtle Beach and discusses this topic more in her blog article. Teaching Social Media PodcastContinue reading “NEW PODCAST: How Social Listening Tools Can Make or Break Your Event (Episode #12)”
NEW PODCAST: How to Increase Reach with Employee Advocacy Programs (Episode #11)
In this episode, we hear from marketing student, Ryan Glendy about employee advocacy programs, featuring his guest Ivey Emmert and her experience with a retail brand. To learn more about this topic you can also read Ryan’s article about employee advocacy which also discusses the programs used by Starbucks and Electronic Arts. Teaching Social MediaContinue reading “NEW PODCAST: How to Increase Reach with Employee Advocacy Programs (Episode #11)”
NEW PODCAST: How to Create a Successful Linkedin Profile (Episode #10)
In this episode of our Teaching Social Media podcast, we hear from marketing student, Luke Nusslein about several tips to create a successful Linkedin profile. For more information, you can also read Luke’s blog article. Teaching Social Media Podcast Episode 10: How to Create a Successful Linkedin Profile [ Listen on: Anchor | Spotify | Apple podcasts ] 🎧 If you haveContinue reading “NEW PODCAST: How to Create a Successful Linkedin Profile (Episode #10)”
NEW PODCAST: Legal Risks to Consider Before Your Next Social Media Giveaway (Episode #9)
This episode of our Teaching Social Media podcast discusses legal risks in offering contests and sweepstakes as part of your social media giveaways. Rachel King tells us about the nuanced differences between different types of marketing promotions and the legal risks that go along with them. In this episode you’ll learn the differences between contests,Continue reading “NEW PODCAST: Legal Risks to Consider Before Your Next Social Media Giveaway (Episode #9)”
NEW PODCAST: Can you be fired for that? What’s in a Social Media Policy (Episode #8)
The next episode of our Teaching Social Media podcast is covering the topic of Social Media Policies. These are things used by companies to govern their social media both in terms of how the firm uses social networking apps but also in guidance given to employees. This may not sound like the most interesting topic,Continue reading “NEW PODCAST: Can you be fired for that? What’s in a Social Media Policy (Episode #8)”
NEW PODCAST: Breaking Down UGC – What’s in it for you? (Episode #7)
The next episode of our Teaching Social Media podcast is a great source if you are looking to spice up your content with fan engagement. In this episode, we hear from communication student Nicole Vreen about the subject of User Generated Content (UGC). You can also read Nicole’s blog about UGC for more information. TeachingContinue reading “NEW PODCAST: Breaking Down UGC – What’s in it for you? (Episode #7)”
NEW PODCAST: Learning the Types of Pins for Pinterest Marketers (Episode #6)
The next episode of our Teaching Social Media podcast is now available and continues with everything you ever wanted to know about the new types of Pinterest pins. In this episode, we hear from marketing student Ashley Rulison, about all of the new types of pinterest pins and key tips on how to make theContinue reading “NEW PODCAST: Learning the Types of Pins for Pinterest Marketers (Episode #6)”
NEW PODCAST: Augmented Reality, Golf Edition (Episode #5)
The next episode of our Teaching Social Media podcast is now available and continues with more discussion about augmented reality products and experiences. In this episode, we hear from marketing and PGM student Anthony DeFrank about using augmented reality technology in the golf industry. Teaching Social Media Podcast Episode 5: Augmented Reality, Golf Edition [Continue reading “NEW PODCAST: Augmented Reality, Golf Edition (Episode #5)”
Teaching Social Media 