This episode of our Teaching Social Media podcast discusses legal risks in offering contests and sweepstakes as part of your social media giveaways. Rachel King tells us about the nuanced differences between different types of marketing promotions and the legal risks that go along with them. In this episode you’ll learn the differences between contests, sweepstakes, and lotteries and what key things to keep in mind about their different legal requirements when you are planning your next social media giveaway. You can read more information in Rachel’s article “The Importance of Rules When It Comes to Sweepstakes.”
Teaching Social Media Podcast Episode 9:
Legal Risks to Consider Before Your Next Social Media Giveaway
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