NEW PODCAST: Legal Risks to Consider Before Your Next Social Media Giveaway (Episode #9)

This episode of our Teaching Social Media podcast discusses legal risks in offering contests and sweepstakes as part of your social media giveaways. Rachel King tells us about the nuanced differences between different types of marketing promotions and the legal risks that go along with them. In this episode you’ll learn the differences between contests,Continue reading “NEW PODCAST: Legal Risks to Consider Before Your Next Social Media Giveaway (Episode #9)”

The Importance of Rules When it Comes to Sweepstakes

So, what exactly is a sweepstake? A sweepstake, also referred to as a “giveaway” or “promotional drawing” is where a person enters to win a prize based on chance. There is no purchase, payment, or other considerations (exchange of value). Sweepstakes are different in comparison to a contest and the lottery. In a sweepstake itContinue reading “The Importance of Rules When it Comes to Sweepstakes”

How important are legal issues in contests/sweepstakes?

In researching contests and sweepstakes to analyze, I came across several different brands that disclosed the legal issues correctly but also came across some that did not. In this blog, I will be reviewing the do’s and don’t’s of a contest/sweepstakes. When it comes to legal issues revolving around contests/sweepstakes, it is something you definitelyContinue reading “How important are legal issues in contests/sweepstakes?”