LinkedIn is the most used site to connect with business professionals and companies. With over one billion registered users worldwide, with 310 million active monthly users, LinkedIn has endless possibilities. Producing content on LinkedIn can be through text posts, articles, photos, videos, and newsletters. LinkedIn is a very powerful tool for building professional connections, businesses, and leaders. Today, I will be showing you how to produce the best content on LinkedIn.
Text, Image, Video Posts
LinkedIn has progressed into a social media platform where any business or employee can gain influence. Text-only posts allow users to catch the attention of their intended audience through a short post. By making text posts, the goal should be to keep the reader engaged through hitting main points in a relatively short way, and including emojis and color. Image and video posts statistically increase engagement. Using high-quality photos and videos will result in a viewer having a more pleasant experience. Keeping videos short but informative is key to maintaining viewer attention. Videos between 30-60 seconds result in the best engagement. Through text, images, and videos, the goal should be to inform and interest viewers, to increase your following and connections.
Documents and Polls
Documents like research reports, earnings reports, or PowerPoints, are a great tool to add diversity to your LinkedIn content. Giving an attention-grabbing title to your document is the key in first engaging your intended audience. Documents will allow viewers to gain a deeper understanding of your goals. Through documents, users can inform their audience on whatever professional or business topic of which they need to be aware.
Polls are a fantastic way of gaining user engagement. For the best engagement, you should have an interesting title and select answers that make viewers curious to see the results. Polls allow users to gain industry insight and create a dialog in the comment section. Poll duration can be modified. Polls statistically can gather twice the engagement that regular publications receive.
Newsletters and Articles
Two LinkedIn features, newsletters and articles, create longer content that can allow deeper connections to be made with an audience. These two features can be used to tell stories, give detailed analysis, or share knowledge on an industry or topic. When a newsletter is shared, all followers of your page will be notified and encouraged to subscribe. By having an interesting headline for newsletters and articles, photos, and subheadings, engagement will increase. Newsletters and articles can significantly increase visibility on your content. Articles should be between 500 and 2000 words. Newsletters should be between 300 and 1000 words. Both of these tools are very valuable for those wanting to grow their network.
Now is your time
LinkedIn has great tools for increasing your network, whether it is personally or for a business. Hopefully this in-depth guide has opened your eyes to all that LinkedIn has available for business professionals of all kinds. Get out there and create, the possibilities are endless!
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