Tag Archives: brand awareness

WHY SOCIAL LISTENING TOOLS CAN MAKE OR BREAK YOUR EVENT

While the event industry has changed over the course of the last three years, social listening tools are still an important technique to use within your brand when it comes to hosting an event. Using any social listening tools can allow your brand to listen in on the conversations surrounding your event. This could makeContinue reading “WHY SOCIAL LISTENING TOOLS CAN MAKE OR BREAK YOUR EVENT”

Increasing Reach through Employee Advocacy: the case of Electronic Arts and Starbucks

What Is employee advocacy? Employee advocacy is the promotion of an organization by its employees. This could mean employees share information about certain products or campaigns of the company. They could also share a look into the company culture. Employee advocacy programs allows companies to create guidelines, resources, and rewards for employees who promote theContinue reading “Increasing Reach through Employee Advocacy: the case of Electronic Arts and Starbucks”