starbucks – Teaching Social Media

Increasing Reach through Employee Advocacy: the case of Electronic Arts and Starbucks

What Is employee advocacy? Employee advocacy is the promotion of an organization by its employees. This could mean employees share information about certain products or campaigns of the company. They could also share a look into the company culture. Employee advocacy programs allows companies to create guidelines, resources, and rewards for employees who promote theContinue reading “Increasing Reach through Employee Advocacy: the case of Electronic Arts and Starbucks”

User-generated content with Starbucks

Starbucks uses social media accounts such as Facebook, Snapchat, Instagram, Twitter. and Tik Tok to get users to get engaged with their products. They are using Facebook and Instagram to post their popular drinks and promote their special drinks. They also have testimonials that promote their products such as celebrities and influencers. In this campaign,Continue reading “User-generated content with Starbucks”