Perfecting your ad strategy: Boosted vs. Lead Ads

When promoting products on social media, businesses can choose between Boosted Posts and Lead Ads. Boosted Posts enhance existing content for broader engagement with lower costs, while Lead Ads focus on collecting user information directly, streamlining communication. The choice depends on whether the goal is engagement or lead generation, with both having unique advantages.

Why Would You Select To Run A Lead Ad Instead Of An Ad Aimed At Getting Engagement On Your Posts?

What are lead ads? Lead ads gather people information that may be interested in your products or services. It’s a form that collects contact information such as name, email address, phone number and other personal information. Leads ads help businesses find potential customers and understand the behaviors of customers. Lead ads are usually shown onContinue reading “Why Would You Select To Run A Lead Ad Instead Of An Ad Aimed At Getting Engagement On Your Posts?”

How Lead Ads and Cost Per Engagement Can Lead to Higher Engagement With Your Content

When trying to get an advertisement out to the public, there are many different ways that you can go about it. But you are just looking for one simple result: get people to interact with your ad. Today we are going to discuss two different ways you can get your ad out to the publicContinue reading “How Lead Ads and Cost Per Engagement Can Lead to Higher Engagement With Your Content”