How Social Audio is Changing the World

Social media has come so far over the last few years and continues to grow bigger and better for us consumer. Recently we have started to see a boom in the overall use of social audio in our everyday lives whether it be through general communication or through schooling, but in the business world asContinue reading “How Social Audio is Changing the World”

The Great Hack: Behind the Scenes of the Facebook Data Crisis

“The Great Hack” weaves together elements of how breakthroughs in computer technology and data analysis have enabled a large-scale, global spread of a new form of the social experiment that involves changing the world in a specific image. Anyone with a Facebook account or any other social media account that leaves a digital footprint shouldContinue reading “The Great Hack: Behind the Scenes of the Facebook Data Crisis”

Why Would You Select To Run A Lead Ad Instead Of An Ad Aimed At Getting Engagement On Your Posts?

What are lead ads? Lead ads gather people information that may be interested in your products or services. It’s a form that collects contact information such as name, email address, phone number and other personal information. Leads ads help businesses find potential customers and understand the behaviors of customers. Lead ads are usually shown onContinue reading “Why Would You Select To Run A Lead Ad Instead Of An Ad Aimed At Getting Engagement On Your Posts?”

Actively Engage Your Audience using Facebook VIDEO

Meta (formerly known as Facebook) launched their Facebook Live addition in 2016, but since the start of the pandemic, the feature has never been more popular. According to Hootsuite, daily watch time for Facebook Live broadcasts was 4x higher in 2021 compared to 2020. At this point, 1 of every 5 videos on the platformContinue reading “Actively Engage Your Audience using Facebook VIDEO”

The Great Hack

How over 50 million Americans had their data stolen without their permission. I’m willing to bet that you have at least heard of “The Great Hack“. The great hack started back in the 2010’s when Facebook users’ data was collected by a British company, Cambridge Analytica. This company collected personal data belonging to millions ofContinue reading “The Great Hack”

Surveillance Capitalism: Your Private Data is Facebook & Google’s Marketing Tool

There is this misconception when it comes to targeted ads and personalized services. Many of us actually enjoy when a targeted ad shows up on Instagram suggesting that we buy the cute top we were eying or find the new sporting equipment we were researching on the side of our search engine. We make jokesContinue reading “Surveillance Capitalism: Your Private Data is Facebook & Google’s Marketing Tool”

How important are legal issues in contests/sweepstakes?

In researching contests and sweepstakes to analyze, I came across several different brands that disclosed the legal issues correctly but also came across some that did not. In this blog, I will be reviewing the do’s and don’t’s of a contest/sweepstakes. When it comes to legal issues revolving around contests/sweepstakes, it is something you definitelyContinue reading “How important are legal issues in contests/sweepstakes?”