REEL Talk: The top 5 ways for brands to use Instagram Reels as marketing strategy

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Instagram Reels is a type of content that enables users to create and share captivating videos. Reels provide a suite of editing tools that help users make interesting and fun video content. Multiple videos, filters, captions, dynamic backdrops, stickers, and other elements can be included in reels. The length of a Reel can be up to 60 seconds. Reels may be shown in the Explore feature and shared to Stories which is an effective way to gain new followers and advertisement for your brand.

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1. Share behind the scenes content with your viewers

Including behind-the-scenes footage in your Instagram Reel helps your followers gain an understanding of your brands purpose. It also helps your viewers put a face to your brand which can bring them a sense of comfort. This strategy is friendly, builds trust, and develops connections.

Below is an example of the online fashion boutique Princess Polly sharing behind the scenes content. The boutique shared a Reel of their crew working hard to get Black Friday orders shipped out to their customers.

Instagram Reel from @princesspollyboutique

2. Show your audience how your brand / products work

Sharing instructive videos with your audience is a terrific method to get them interested in trying your products. For example, share a video showing how you can use your brand’s blender for smoothies, milkshakes, purifying ingredients for your meal recipe, and so on.

Neutrogena, a skin care, hair care, and cosmetics firm, created an Instagram Reel detailing how to apply the Neutrogena Stubborn Acne Treatment products. The video demonstrates and explains how to use each product as well as what it can do for your skin. This is a terrific approach for the brand to show clients how to utilize these products in the most beneficial way for their skin.

Instagram Reel from @neutrogena

3. Use Instagram Reels to advertise your products

You have the option of posting a Reel to your feed when you upload it. The Instagram explore page can feature reels, and users can share Reels to their stories. The best part about this is that users who don’t follow you can see your content when the Reels Explore Page is launched. This is a free and easy way to increase followers and raise brand awareness.

Check out how ColourPop cosmetics company showcased their eyeshadow. In their Instagram Reel they display multiple shades of the eyeshadows on the arm to highlight its incredible creamy glittery qualities.

Image taken from @colourpopcosmetics Instagram Reel

4. Utilize the Instagram Reels ads feature

Reels advertising provide companies with a new opportunity to reach out to targeted audiences when they are browsing through Reels with the intent to interact with content. According to Instagram, “Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators.”

A blog article about Instagram Reel ads from lists the six advertising goal objectives are available for the Reels ad placement:

  1. Brand awareness
  2. Reach
  3. Traffic
  4. App installs
  5. Video views
  6. Conversions

These 6 objectives are perfect for the ideal advertisement that brands need when using social media for marketing.

5. Make announcements about your latest deals and offers

Gain interest from your audience by announcing sales and exclusive offers through Instagram Reels. This is especially great for brands who have an online focus such as online fashion boutiques. If your boutique is online only then your customers are going to be looking at your brands social media accounts for new line drops, sales, and offers.

Check out this fun and fashionable Reel that fashion company Adika posted to promote their Black Friday sale.

Instagram Reel from @adika

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