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TikTok’s analytics help you take a look at your weekly and monthly growth, total video play time, who is watching, who is viewing your profile, and more. This is a deeper look than just seeing your follower count, likes, and comments. This way you can see how your content is preforming and see what you can change to make your profile more successful. Anyone can view their TikTok analytics when they have a business account.

How to switch to a business account on TikTok

  1. Go to your profile page
  2. Tap the three lines on the top right corner and select Settings and Privacy
  3. Tap Manage account
  4. Scroll to Account Control and tap Switch to Business Account
This shows what you can expect when you switch to a Business Account

Analytics Overview

There are three types of analytics you can look at which are Content, Followers, and LIVE along with your overview

Content Analytics

Under the contents tab, it will show you what your most successful TikTok’s have been recently. You can see between weeks or months. It also provides you with information on how many shares, views, likes, and comments each post received.

Followers Analytics

The followers tab shows you insight into what people follow you. It even breaks it down to gender, age range, and what part of the world they are watching from.

Live Analytics

You can view your insights to your live videos within a week or month. They give you information on how many views you got, how many new followers, your total time on live and the top view count. This can help show you which of your live videos were the best and how you grabbed the audiences attention the most.

Published by A

Marketing Student

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