Santee Cooper Senior Employee Fired Over Twitter Post

How thin is that line between your First Amendment right for Freedom of Speech and NRLA regulations or employer social media policies?  According to Career Builder, 18 percent of employers have fired an employee over a social media post. Not only are employers firing employees over social media post, but they are also making personalContinue reading “Santee Cooper Senior Employee Fired Over Twitter Post”

“HATERS GONNA HATE”: TIPS TO MODERATE SOCIAL MEDIA COMMENTS

Social media is filled with millions of people all looking forward to freely sharing their opinions on all social media platforms. As social media grows, so does the amount of people looking to say and post negative things. Whether it is towards your brand, looks, interests, or a product, people will always have something negativeContinue reading ““HATERS GONNA HATE”: TIPS TO MODERATE SOCIAL MEDIA COMMENTS”

Marketing To Minors? The Truth behind it.

The best way to market to children is to market places where kids go. You want to distribute advertising posters in toy stores, bicycle shops, bookstores and many other places. Things like this were easier a couple of years ago. However, with newer technology, marketing to children has been easier due to social media, butContinue reading “Marketing To Minors? The Truth behind it.”

Data Privacy – European Laws That Could Make Their Way to the U.S.

The General Data Protection Regulation (GDPR) is a European law that protects the privacy and security of personal data of individuals in the European Economic Area (EEA). Since about half of the world’s population uses social media, it is crucial to make sure that your personal data is protected and not being sold. The EuropeanContinue reading “Data Privacy – European Laws That Could Make Their Way to the U.S.”

Marketing with Your Privacy

Data privacy is the handling of sensitive personal data or information. Data privacy is important because it keeps data out of the wrong hands. The ways companies have chose to market their product, companies, and services has changed in many ways over the years. Some of you might remember when ads would show up onContinue reading “Marketing with Your Privacy”

Europe’s Worries about Apple’s IDFA

What are Europe’s concerns about advertisers on the Apple platform not obtaining user consent to vital information being shared? Let’s examine both the European society and the government concerns regarding Apple’s Identifier for Advertisers (IDFA) and changes to this system that are impacting marketers. What is an IDFA? Identifier For Advertisers (IDFA) is a uniqueContinue reading “Europe’s Worries about Apple’s IDFA”

Using LinkedIn to Elevate Social Selling Practices

Social Selling allows businesses to hyper-focus on their target audiences in order to build trusting relationships, foster social credibility, and reach or exceed their sales goals. Almost half of the global population is now on social media, so it is paramount that companies use modern sales tactics, such as social selling, in order to increaseContinue reading “Using LinkedIn to Elevate Social Selling Practices”

Content that Generates Leads, LinkedIn Style

Social Selling and Lead Generation LinkedIn is the Largest Professional Network on social media and is intended to directly lead to business and enables users to find and share opportunities everyday. It is one of the most trust worthy sources and is an extremely effective platform and tool for lead generation. Statistically, 80% of socialContinue reading “Content that Generates Leads, LinkedIn Style”

“I can make money?” How college athletes can leverage social media

Did you hear that? The sound of crickets in your comment section. The radio silence on your twitter feed. The deafening sound of lack of engagement on your tiktok. The quietness of your empty pocket. Social media is one of the world’s most popular forms of advertisement, and is quickly growing. Instagram, TikTok, Twitter, Facebook,Continue reading ““I can make money?” How college athletes can leverage social media”

A Beginners Guide to Instagram Analytics

Now that you have taken the step in furthering your businesses social media presence, it is time for you to start understanding your company’s analytics and insights. The best way to do that is to you make your social media a “Business Account” on Instagram. So, let’s get started.  Now that your profile has beenContinue reading “A Beginners Guide to Instagram Analytics”