As Halloween approaches, brands are rolling out their spookiest and most engaging social media ad campaigns. With a competitive market and consumers expecting fresh content, brands are keen to allocate their ad budgets in ways that maximize impact and engagement. So, where exactly are these budgets being spent? Let’s explore three key areas where brandsContinue reading “Social Media Ad Strategy: Where Are Brands Investing Their Budgets This Halloween Season?”
Tag Archives: User-Generated Content
Going Viral: How Hilton Used TikTok Challenges and Celeb Influencers to Boost Sales and Loyalty
Hilton’s #HiltonForTheStay TikTok campaign, featuring Paris Hilton, combined celebrity endorsement and user-generated content, enhancing brand loyalty and engagement. The campaign emphasizes community, immersive storytelling, and incentivizes guests, showcasing a pivotal marketing shift toward authenticity and cohesive multi-channel strategies.
Join the Fun: How TikTok Challenges Spark User-Generated Content
Picture this: You’re lounging on the couch with some free time to kill. You grab your phone and start scrolling through TikTok. Suddenly, you stumble across a new challenge from your favorite brand. You can’t resist joining in, so you whip up your own version and post it. A little while later, you check yourContinue reading “Join the Fun: How TikTok Challenges Spark User-Generated Content”
Chipotle’s Guac Dance: A Masterclass in User-Generated Content (UGC) Campaigns
In a fast-paced world of social media marketing, user-generated content (UGC) has become one of if not the most powerful tools that brands are now using to engage their audience in to boost followers and sales. In 2019, Chipotle, the popular fast-casual restaurant chain known for its Mexican cuisine, launched the “Guac Dance” Challenge. ThisContinue reading “Chipotle’s Guac Dance: A Masterclass in User-Generated Content (UGC) Campaigns”
Teaching Social Media 