Sephora engages its audience using Facebook Live, Watch, and Events, offering real-time tutorials, product demos, and exclusive beauty experiences. Live Q&As foster interaction, while curated video content and event promotions build excitement. This strategy strengthens brand loyalty, increases engagement, and transforms social media into an immersive, interactive shopping experience.
Tag Archives: Content Creation
Top Social Media Influencer Compensation Platforms
Over the past few years, influencers have taken over the internet, but is it worth it? What do these “content creators” earn for their detailed work on social media? Keep reading to discover how companies and social media platforms are paying for this new type of marketing! Types of Influencers There are different types ofContinue reading “Top Social Media Influencer Compensation Platforms”
From Post to Paychecks: How to Build Your Career with Content Creation
By: Lillian Stewart The answer is YES, you can make a career out of content creation. In a world that is turning digital, content creation is becoming more than just a hobby. For some, it is becoming a career. Social media is more than just about going viral but now offers you the ability toContinue reading “From Post to Paychecks: How to Build Your Career with Content Creation”
Is It Worth It? The Truth Behind the TikTok Creator Fund
TikTok was launched in 2018 when the Chinese app, Douyin, bought out its rival, Musical.ly, and combined the two. Since the relaunch, TikTok has become one of the most popular social media apps in the world, seeing over 3.5 billion downloads. It is now available in more than 150 markets and in over 35 languages.Continue reading “Is It Worth It? The Truth Behind the TikTok Creator Fund”
Teaching Social Media 