Getting Started with your Instagram Ad Strategy

Advertising on Instagram and other social media platforms is one of the most popular marketing strategies for any business. Businesses advertise their products on social media to spread awareness, and they utilize paid, owned, and earned media as a means to do so. Owned by Facebook and launched in 2010, Instagram has over 1.44 billionContinue reading “Getting Started with your Instagram Ad Strategy”

Top 5 Brands Capitalizing on Holiday Sales

Why are holiday campaigns important? The Holidays are always seen as the best time of the year, and it’s only getting better for business. Sales and specifically online sales have been skyrocketing in the last 15 years primarily during the holidays. For this reason, companies have been adapting and creating their strategy around holiday campaignsContinue reading “Top 5 Brands Capitalizing on Holiday Sales”