Utilizing Instagram Ad Features: How & Why

Instagram advertisements have been responsible for more than a billion user actions since the social media network started to provide advertising in 2015. And only last year, it more than quadrupled to 500,000 advertisers in just six months. Instagram advertising are ubiquitous across the app, including in users’ feeds, Stories, Explore, and other areas, similarContinue reading “Utilizing Instagram Ad Features: How & Why”

Are YouTube Shorts only for Creators or also Brands?

Youtube shorts are increasingly becoming a popular form of mainstream media and it’s no secret that the platform is pushing this, so why not take advantage of the trend? As a business owner you probably strive to do everything to get your name out there on the digital landscape but with the increasing amount of platforms it becomes difficult to push your brand. Youtube has the most users across the world and its creators reach many cultures through many countries (Fig 1.2), but recently TikTok has surpassed Youtube in the amount of users it has in

YouTube – The price to sell merchandise

   When it comes to trying to sell your product or merchandise online there is no better site than YouTube. With 2.6 billion users there is no shortage of people to target on this platform. YouTube is the biggest video-based website where individuals, organizations, companies, can create content on just about anything and post itContinue reading “YouTube – The price to sell merchandise”

3 Instagram Shop tips YOU need to be using

Businesses are always looking for new ways to grow their sales. Now with Instagram, they have a brand new way to achieve their goals. Businesses have been able to grow their sales as well as obtain new target audiences through the new Instagram Shopping feature. During COVID-19, this feature became a large way small businessesContinue reading “3 Instagram Shop tips YOU need to be using”

How Social Selling Can Benefit Sales Representatives

What is Social Selling? Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them, and engage with potential leads. Utilizing social selling can help professionals such as sales representatives successfully reach their sales targets. According to LinkedIn, the world’s largest professional network on theContinue reading “How Social Selling Can Benefit Sales Representatives”


Are you sick of getting no views on your posts? What about your bare comment section? It doesn’t have to be that way… What if I told you that by reading this blog you could put an end to all of your problems on your companies content? The solution is simple: TikTok. What is TikTok?Continue reading “HOW TO USE TIKTOK CHALLENGES TO INCREASE YOUR SALES GROWTH”

7 Tips to Designing TikTok Content that Increase Sales

Social media has become a huge part of marketing, advertising, selling, and branding in the past several years. One of the most popular platforms includes TikTok, a short video based networking service that can connect users from all around the world. Many users do “challenges” to get views, likes, followers, and attract users to theirContinue reading “7 Tips to Designing TikTok Content that Increase Sales”

NEW PODCAST: Instagram’s Newest Features – Shops & Reels (Episode #3)

We are on a roll this week, publishing our next episode of the Teaching Social Media podcast. In this episode, we hear from three of my social media marketing students, and their guests about some of Instagram’s newest features to help boost sales and also brand awareness.  Teaching Social Media Podcast Episode 3: Instagram ShopsContinue reading “NEW PODCAST: Instagram’s Newest Features – Shops & Reels (Episode #3)”

Top 5 Brands Capitalizing on Holiday Sales

Why are holiday campaigns important? The Holidays are always seen as the best time of the year, and it’s only getting better for business. Sales and specifically online sales have been skyrocketing in the last 15 years primarily during the holidays. For this reason, companies have been adapting and creating their strategy around holiday campaignsContinue reading “Top 5 Brands Capitalizing on Holiday Sales”