So, what exactly is a sweepstake? A sweepstake, also referred to as a “giveaway” or “promotional drawing” is where a person enters to win a prize based on chance. There is no purchase, payment, or other considerations (exchange of value). Sweepstakes are different in comparison to a contest and the lottery. In a sweepstake itContinue reading “The Importance of Rules When it Comes to Sweepstakes”
Category Archives: Legal
What Are Some Tools That Students Can Use To Source Images That Observe Copyright?
To begin, I would like to say that this article is to be used as a quick guide for copyright, legal issues, and tips for students. It is a lot of information piled into one tiny article. I hope you all enjoy! What Is Copyright? Copyright is the right to copy. Meaning whoever owns thatContinue reading “What Are Some Tools That Students Can Use To Source Images That Observe Copyright?”
How Brands use Targeting of Content to Market Toward Minors
You know that feeling when you inadvertently click on an ad not even realizing it was an ad for a company? Well, you have been subjected to targeted marketing content… What is Brand Targeting of Content? Content targeting is a way for companies and brands to deliver ads that individually are relevant to each personContinue reading “How Brands use Targeting of Content to Market Toward Minors”
How important are legal issues in contests/sweepstakes?
In researching contests and sweepstakes to analyze, I came across several different brands that disclosed the legal issues correctly but also came across some that did not. In this blog, I will be reviewing the do’s and don’t’s of a contest/sweepstakes. When it comes to legal issues revolving around contests/sweepstakes, it is something you definitelyContinue reading “How important are legal issues in contests/sweepstakes?”
Teaching Social Media 