Tag Archives: Digital Marketing

From Festive to Effective: How Brands Use Holidays to Engage Audiences

Brands thrive off of seasonal themes and public ordinances, maximizing market potential. Every holiday or major event is advertised in numerous ways, causing a greater desire from the limited time periods. The emotional appeal and seasonal promotional items drive consumer engagement and make purchases more significant.

Chipotle’s Guac Dance: A Masterclass in User-Generated Content (UGC) Campaigns

In a fast-paced world of social media marketing, user-generated content (UGC) has become one of if not the most powerful tools that brands are now using to engage their audience in to boost followers and sales. In 2019, Chipotle, the popular fast-casual restaurant chain known for its Mexican cuisine, launched the “Guac Dance” Challenge. ThisContinue reading “Chipotle’s Guac Dance: A Masterclass in User-Generated Content (UGC) Campaigns”

Let’s BeReal – It Takes Creative Advertising Strategies to Standout

And this blog is going to help guide you to doing just that. A new social media has entered the market and companies are taking this opportunity to shift and take advantage of the tremendous growth it is already seeing to benefit them. BeReal is a social media platform that sends out one simultaneous notificationContinue reading “Let’s BeReal – It Takes Creative Advertising Strategies to Standout”