Spook-tacular Ways Brands are Utilizing Halloween

The time for spooky costumes and overflowing bags of candy is almost here! But while you’re busy deciding on a costume, many brands are deciding how to trick out their products for Halloween. Marketing and PR teams have already been hard at work to give us seasonal products and promotions to help get us inContinue reading “Spook-tacular Ways Brands are Utilizing Halloween”

NEW PODCAST: How Social Listening Tools Can Make or Break Your Event (Episode #12)

In this episode, we hear from marketing student, Savannah Kiker about event marketing and how social media listening can play a role in enhancing your event. Savannah also uses the example from the local Carolina Country Music Festival (CCMF) held in Myrtle Beach and discusses this topic more in her blog article.   Teaching Social Media PodcastContinue reading “NEW PODCAST: How Social Listening Tools Can Make or Break Your Event (Episode #12)”