How to respond correctly: Social Media Crisis Management

We all know and love social media. It’s usually the first think we look at when we wake up and the last thing we look at before we go to bed! So many great things can come from it. Sharing life updates with family, watching your friends travel the country, see the newest products comeContinue reading “How to respond correctly: Social Media Crisis Management”

Zion Williamson Billion Dollar Knee Injury

During a highly anticipated Duke vs. North Carolina college basketball game when two of the top three players in the country are completing one stage, thirty-three seconds into the biggest college basketball game of the season, the sport’s biggest star went down with a bizarre injury as Zion Williamson’s shoe ripped in half and heContinue reading “Zion Williamson Billion Dollar Knee Injury”

How the Domino’s YouTube Scandal created a Crisis for the Brand

The “Domino’s Youtube Scandal” is a perfect example about how social media can have a negative impact on a brand, ultimately leading them into a crisis. This example helps to understand Social Media Crises of different types, how Domino’s was negatively impacted by social media, and the necessary steps that need to be taken whenContinue reading “How the Domino’s YouTube Scandal created a Crisis for the Brand”