How Social Audio is Changing the World

Social media has come so far over the last few years and continues to grow bigger and better for us consumer. Recently we have started to see a boom in the overall use of social audio in our everyday lives whether it be through general communication or through schooling, but in the business world asContinue reading “How Social Audio is Changing the World”

How the Domino’s YouTube Scandal created a Crisis for the Brand

The “Domino’s Youtube Scandal” is a perfect example about how social media can have a negative impact on a brand, ultimately leading them into a crisis. This example helps to understand Social Media Crises of different types, how Domino’s was negatively impacted by social media, and the necessary steps that need to be taken whenContinue reading “How the Domino’s YouTube Scandal created a Crisis for the Brand”

Youtube Shorts: The new way to post 60 second videos

Youtube Shorts is for the lovers of short videos. This feature allows creators to post a minute or less video of dance challenges, new trends or even short vlogs of their day. With competitors like TikTok and instagram Reels, Shorts allows Youtuber’s to have a platform of their own. With this feature creators are allowedContinue reading “Youtube Shorts: The new way to post 60 second videos”

NEW PODCAST: Food Vlogging and launching your own cooking show (Episode #2)

We are jumping feet first into our first season of the Teaching Social Media podcast discussing specific strategies for individual social networks. We are excited to have just published Episode 2 focusing on YouTube, and specifically developing a Vlogging strategy. My student, Sophia Lawson, has excellent tips for you on how to shoot your episodes, designContinue reading “NEW PODCAST: Food Vlogging and launching your own cooking show (Episode #2)”

How Auto Companies Use YouTube Playlists to Highlight Products

What Are YouTube Playlists? YouTube Playlists are one of YouTube’s features that allows you to organize and categorize videos to your liking. From a user standpoint, playlists can be accessed by visiting the playlist section of either the preferred channel, or on the recommended page. This feature can be used in a variety of waysContinue reading “How Auto Companies Use YouTube Playlists to Highlight Products”

Why Shorts are the Future of YouTube

YouTube Shorts are short 60 seconds or less videos on YouTube that feature an easy way to make content right off your phone. This new feature allows you to connect your “image or brand” to over 2 billion active users, has competitors such as TikTok and Instagram Reels, allows you to edit videos right offContinue reading “Why Shorts are the Future of YouTube”

Why YouTube Shorts are Important for Content Creators

YouTube Shorts are a short-form video typically between 15 and 60 seconds that is YouTube’s way of competing with Tiktok, Snapchat, and Instagram Reels. Now you may be wondering why this form of video is important for content creators as well as businesses? Luckily for you, I will tell you all you need to know.Continue reading “Why YouTube Shorts are Important for Content Creators”

Hit Play: Brands That Excel On YouTube Playlists

What Are YouTube Playlists? The YouTube playlist feature is a convenient tool which allows channel owners to organize a collection of videos into a specific playlist. Rather than viewers and subscribers scrolling through a random video feed, the playlist tab directs them to an organized list of different playlists. Playlists on YouTube are generally usedContinue reading “Hit Play: Brands That Excel On YouTube Playlists”

Key Ways to Make Your YouTube Vlog Successful

A vlog (short for “video blogging”) is the daily practice of capturing and sharing vlogs characteristically featuring a vlogger shooting themselves at arm’s length throughout their everyday activities. Since the early 2005’s vlogs have been more popular than ever thanks to youtube. Youtube is a video-sharing service where anyone who has an account can uploadContinue reading “Key Ways to Make Your YouTube Vlog Successful”

Food Vlogging: Can Anyone Have Their Own Cooking Show?

Have you ever thought about hosting your own cooking show? I know I have! As a huge foodie, I love trying new recipes! Thanks to applications like YouTube, TikTok, and Instagram, almost anyone can have a cooking show without getting a television contract. Are you wondering how you could have one too? You can createContinue reading “Food Vlogging: Can Anyone Have Their Own Cooking Show?”