McDonalds Twitter Crisis: How one hashtag went horribly wrong.

Mcdonald’s tea is served. In 2012 Mcdonald’s decided to generate a hashtag on Twitter. They promoted this hashtag on its other social media platforms including their verified, Twitter, Instagram, and Facebook accounts. Mcdonald’s advertised to their customers to use the now infamous hashtag… “McDstories.” Little did Mcdonald’s know… this hashtag would turn into one ofContinue reading “McDonalds Twitter Crisis: How one hashtag went horribly wrong.”

Zion Williamson Billion Dollar Knee Injury

During a highly anticipated Duke vs. North Carolina college basketball game when two of the top three players in the country are completing one stage, thirty-three seconds into the biggest college basketball game of the season, the sport’s biggest star went down with a bizarre injury as Zion Williamson’s shoe ripped in half and heContinue reading “Zion Williamson Billion Dollar Knee Injury”

THE CHIPOTLE CRISIS: How social media spread E. coli nearly as fast as Chipotle

Chipotle is a successful national chain with a menu of items ranging from burritos to bowls. The popularity of Chipotle has grown both from its successful ads as well as its own customers. Since its founding in 1993, Chipotle has grown to 2,966 national locations and 128 local farms and plants to package and storeContinue reading “THE CHIPOTLE CRISIS: How social media spread E. coli nearly as fast as Chipotle”

How the Domino’s YouTube Scandal created a Crisis for the Brand

The “Domino’s Youtube Scandal” is a perfect example about how social media can have a negative impact on a brand, ultimately leading them into a crisis. This example helps to understand Social Media Crises of different types, how Domino’s was negatively impacted by social media, and the necessary steps that need to be taken whenContinue reading “How the Domino’s YouTube Scandal created a Crisis for the Brand”

All About Crisis Management and How it Affects You

One of the most crucial components of marketing is building and maintaining a good reputation. We can see this through every action companies take… how they respond to customers, their products’ reliability and quality, their social media accounts… but nothing’s perfect. What happens when brands/companies inevitably make mistakes? What actions should they take in orderContinue reading “All About Crisis Management and How it Affects You”

Everything you need to know about Social Media Policies

Have you ever wondered why social media policy is important? Every business that uses social media has one and it’s simple to learn and use while at work. A social media policy is like a business code of conduct but for social media. It tells you how an employee should act on social media withContinue reading “Everything you need to know about Social Media Policies”

Social Media Policy: What should companies do about problematic content?

Have you read your company’s social media policy? If you haven’t, you should. In short, a company’s social media policy is made to protect the company from anything problematic that their employees could post. This content can range from speaking maliciously about the company, speaking on behalf of them, or disclosing private information about theContinue reading “Social Media Policy: What should companies do about problematic content?”

Peloton crisis management review

In today’s business market a company’s ability to manage a crisis will determine the longevity of the company. With social media being able to connect hundreds and thousands of people together in an instance, a company could be thrown into a crisis that could potentially end a company’s long-standing image. In today’s business market having a team that can identify a crisisContinue reading “Peloton crisis management review”