By: Abby Wisnewski Key Post and Page-Level Metrics That Matter for Your Brand’s Social Media Scorecard Social media has become one of the most powerful tools for brands to connect with their audience, drive engagement, and ultimately grow their business. However, without tracking the right metrics, it’s difficult to measure the true impact of yourContinue reading “Social Media Scorecards: The Secret Metrics Behind Brand Success”
Category Archives: Analytics
HOW TO CREATE A WINNING MARKETING CAMPAIGN: KEY STRATEGIES TO REACH YOUR AUDIENCE
Marketing campaigns are critical for connecting with audiences and driving results. They include various strategies like product launches, sales promotions, brand awareness, social media engagement, email marketing, and PR efforts. Success hinges on planning, measuring performance, and adjusting tactics based on feedback to effectively reach target audiences and achieve objectives.
How to tell if your social media campaign is successful
Today, there are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. This means about 60% of everyone in the world uses social media. Hence, social media has become a great way to market to the world. The question is: how can you be successful withContinue reading “How to tell if your social media campaign is successful”
Surveillance Capitalism: Your Private Data is Facebook & Google’s Marketing Tool
There is this misconception when it comes to targeted ads and personalized services. Many of us actually enjoy when a targeted ad shows up on Instagram suggesting that we buy the cute top we were eying or find the new sporting equipment we were researching on the side of our search engine. We make jokesContinue reading “Surveillance Capitalism: Your Private Data is Facebook & Google’s Marketing Tool”
Looking Deeper into Instagram Analytics
What are Instagram analytics? Instagram analytics are how you comprehend the performance of your posts and your overall your account as a whole. While Instagram measurements are individual details, Instagram analytics assist you with interpreting those details and seeing different patterns in them. Taking a look at your Instagram insights is probably the most effectiveContinue reading “Looking Deeper into Instagram Analytics”
Understanding Analytics: Engagement Rate
What are Analytics? While analytics are just statistics and data, they very useful when determining how well your post does in terms of interactions with people who do and don’t follow you. It allows us to better understand what is successful, what helps bring more attention to a post, and tells us overall who ourContinue reading “Understanding Analytics: Engagement Rate”
Teaching Social Media 