Marketing To Minors? The Truth behind it.

The best way to market to children is to market places where kids go. You want to distribute advertising posters in toy stores, bicycle shops, bookstores and many other places. Things like this were easier a couple of years ago. However, with newer technology, marketing to children has been easier due to social media, butContinue reading “Marketing To Minors? The Truth behind it.”

Europe’s Worries about Apple’s IDFA

What are Europe’s concerns about advertisers on the Apple platform not obtaining user consent to vital information being shared? Let’s examine both the European society and the government concerns regarding Apple’s Identifier for Advertisers (IDFA) and changes to this system that are impacting marketers. What is an IDFA? Identifier For Advertisers (IDFA) is a uniqueContinue reading “Europe’s Worries about Apple’s IDFA”

Data Privacy After All

Digital advertising has taken over the advertising world. What was once simple newspaper ads, and billboards has now turned in to tracking our personal data for tailored digital ads. Apple and Google has reinvented ways to keep users privacy protected while still allowing ads. “It kind of feels like you’re being tracked, and that’s becauseContinue reading “Data Privacy After All”

How does “The Social Dilemma” documentary discuss the algorithms used to target ads and encourage user behavior?

“The most important documentary of our time.” https://theconversation.com/netflixs-the-social-dilemma-highlights-the-problem-with-social-media-but-whats-the-solution-147351 Netlfix’s The Social Dilemma The Social Dilemma highlights the many issues within our society today and its use of social media. It focuses on how big social media companies manipulate their users with the use of algorithims that keep their users coming back and even sometimes resultContinue reading “How does “The Social Dilemma” documentary discuss the algorithms used to target ads and encourage user behavior?”

Surveillance Capitalism: Your Private Data is Facebook & Google’s Marketing Tool

There is this misconception when it comes to targeted ads and personalized services. Many of us actually enjoy when a targeted ad shows up on Instagram suggesting that we buy the cute top we were eying or find the new sporting equipment we were researching on the side of our search engine. We make jokesContinue reading “Surveillance Capitalism: Your Private Data is Facebook & Google’s Marketing Tool”