By: Sean Perkins Spring Break is usually a time when we look forward to going to beaches and exciting parties, however as our tastes continue to evolve it’s not about that anymore – it’s about creating memories that last a lifetime. Usually, when you look at the Spring Break scene, hotels have always been atContinue reading “How Airbnb Became the Ultimate Spring Break Travel Brand”
Category Archives: Influencer Marketing
Boost or Bust? Do Influencer Giveaways Really Work?
Product giveaways can effectively increase brand awareness and engagement by reaching new audiences and generating excitement. However, challenges include attracting participants genuinely interested in purchasing and managing costs. Successful giveaways require clear goals, targeting the right audience, simple rules, social media leverage, appealing offerings, and strategic follow-ups to maintain interest.
Top Social Media Influencer Compensation Platforms
Over the past few years, influencers have taken over the internet, but is it worth it? What do these “content creators” earn for their detailed work on social media? Keep reading to discover how companies and social media platforms are paying for this new type of marketing! Types of Influencers There are different types ofContinue reading “Top Social Media Influencer Compensation Platforms”
Glossier’s Influencer Program
Diverse Partnerships, E-commerce, Community Engagement. Glossier’s Influencer Program is based on originality and loyalty. Glossier uses real people’s voices and real reactions rather than “fake” news. Glossier’s Influencer Program is called a “rep program” and it gives loyal customers the ability to apply for ambassadors of the brand. If they do this, then they getContinue reading “Glossier’s Influencer Program”
From Post to Paychecks: How to Build Your Career with Content Creation
By: Lillian Stewart The answer is YES, you can make a career out of content creation. In a world that is turning digital, content creation is becoming more than just a hobby. For some, it is becoming a career. Social media is more than just about going viral but now offers you the ability toContinue reading “From Post to Paychecks: How to Build Your Career with Content Creation”
Like or Scroll: Influencers
Influencers have become a large part of social media marketing. So what influencers are best for your brand? First…What Is an Influencer? An Influencer is is someone who exerts his or her influence on social media due to the size of their online following. Influencers have sway on the intended target audience of a nicheContinue reading “Like or Scroll: Influencers”
How Your Favorite Creators Make Money Through Social Media
A creator fund is an official fund established by a platform to pay creators for the content they create on the app. Instagram, Facebook, TikTok, Pinterest and Twitter all have created different programs that fit their network and their creators. Here is everything you need to know about how you are helping your favorite creatorsContinue reading “How Your Favorite Creators Make Money Through Social Media”
GUEST VS. BRANDED INFLUENCER POSTS
Social media today in 2022 is emerging fast and will continue to over the next several years. All platforms of social media have grown immensely and have given lots of people full-time careers as Influencers using their social media platform to express talent or promote brands. But not all influencer engagements with brands are theContinue reading “GUEST VS. BRANDED INFLUENCER POSTS”
Is It Worth It? The Truth Behind the TikTok Creator Fund
TikTok was launched in 2018 when the Chinese app, Douyin, bought out its rival, Musical.ly, and combined the two. Since the relaunch, TikTok has become one of the most popular social media apps in the world, seeing over 3.5 billion downloads. It is now available in more than 150 markets and in over 35 languages.Continue reading “Is It Worth It? The Truth Behind the TikTok Creator Fund”
3 Ways To Use Instagram Like An Influencer
Have you ever wondered how influencers take over Instagram? Instagram is one of the biggest growing social media platforms with 2 billion active users as of 2021 and is predicted to reach 2.5 billion by the beginning of next year. Instagram is a known platform for people to share photos and memories of their life.Continue reading “3 Ways To Use Instagram Like An Influencer”
Teaching Social Media 