How important are legal issues in contests/sweepstakes?

In researching contests and sweepstakes to analyze, I came across several different brands that disclosed the legal issues correctly but also came across some that did not. In this blog, I will be reviewing the do’s and don’t’s of a contest/sweepstakes. When it comes to legal issues revolving around contests/sweepstakes, it is something you definitelyContinue reading “How important are legal issues in contests/sweepstakes?”

User-generated content with Starbucks

Starbucks uses social media accounts such as Facebook, Snapchat, Instagram, Twitter. and Tik Tok to get users to get engaged with their products. They are using Facebook and Instagram to post their popular drinks and promote their special drinks. They also have testimonials that promote their products such as celebrities and influencers. In this campaign,Continue reading “User-generated content with Starbucks”