TikTok is an app that debuted in 2016, and quickly became one of the most popular social media platforms worldwide. The app that has accumulated over 2.05 billion daily users (According to DemandSage) https://www.demandsage.com/tiktok-user-statistics/ across the globe has been making new headlines, but for all of the wrong reasons. Behind all of the viral trends,Continue reading “TikTok to Court: Are we Being Spied on?”
Category Archives: Legal
Spring Into Sweepstakes: What the McDonald’s Monopoly Game Can Teach You About Legal Promotions
As spring rolls in and brands start launching bright, buzzy campaigns to capture customer attention, there’s no better time to explore the power of sweepstakes. But before you throw together a flashy giveaway and hit “post,” there’s a lot you need to consider — especially on the legal front. One of the most well-known andContinue reading “Spring Into Sweepstakes: What the McDonald’s Monopoly Game Can Teach You About Legal Promotions”
Giving Thanks by Playing Fair: How Brands Can Build Trust with Fair and Transparent Contests
With Thanksgiving just around the corner, many brands are rolling out fun holiday contests to connect with customers. But while these promotions can be exciting, they also come with a lot of responsibility. One of the biggest risks is a lack of transparency in how winners are chosen. If participants feel like the process isContinue reading “Giving Thanks by Playing Fair: How Brands Can Build Trust with Fair and Transparent Contests”
Top Tools and Tips for Students to Find Copyright-Free Images Legally
Imagine pulling together an impressive project or presentation only to realize that the images you’ve used aren’t copyright compliant, putting all your hard work at risk for copyright infringement. For students, finding high-quality images that respect copyright rules can feel like a bit of a challenge, but it doesn’t have to be. There are plentyContinue reading “Top Tools and Tips for Students to Find Copyright-Free Images Legally”
Policies Within Social Media And The National Labor Relations Board
What Is the National Labor Relations Board? In 1935 Congress passed a law called the National Labor Relations Act which was a policy of the United States that protected workers full freedom of association. The NLRA protects workplace democracy by giving employees at private-sector workplaces the right to seek better working conditions and designation ofContinue reading “Policies Within Social Media And The National Labor Relations Board”
Legal Contest: What Needs To Be Understood To Have a Legal Promotion.
So you want to run a contest or sweepstake on social media? Pretty much all brands that you know do some sort of contest via their social media channels but the most important question to ask is how do they go about it? Something to take into consideration is what can turn a sweepstake orContinue reading “Legal Contest: What Needs To Be Understood To Have a Legal Promotion.”
UNDERSTANDING THE RULES WHEN ENTERING IN A SWEEPSTAKE
What is a Sweepstake? A Sweepstakes is a type of giveaway where one or multiple prizes may be awarded to a winner or winners. They are the most effective type of prize promotion you can use to build brand awareness. Sweepstakes are strictly no purchase necessary to enter or win, and a purchase will notContinue reading “UNDERSTANDING THE RULES WHEN ENTERING IN A SWEEPSTAKE”
How Tesla’s Social Media Posts May Be Violating Workers’ Rights.
What is a union? Before we take a deep dive into Tesla’s controversial past with unions, you may be wondering, well what is a union? The textbook definition defines a union as “the act or instance of uniting two or more things into one.” A better understanding of a labor union or trade union isContinue reading “How Tesla’s Social Media Posts May Be Violating Workers’ Rights.”
NEW PODCAST: Legal Risks to Consider Before Your Next Social Media Giveaway (Episode #9)
This episode of our Teaching Social Media podcast discusses legal risks in offering contests and sweepstakes as part of your social media giveaways. Rachel King tells us about the nuanced differences between different types of marketing promotions and the legal risks that go along with them. In this episode you’ll learn the differences between contests,Continue reading “NEW PODCAST: Legal Risks to Consider Before Your Next Social Media Giveaway (Episode #9)”
All About Crisis Management and How it Affects You
One of the most crucial components of marketing is building and maintaining a good reputation. We can see this through every action companies take… how they respond to customers, their products’ reliability and quality, their social media accounts… but nothing’s perfect. What happens when brands/companies inevitably make mistakes? What actions should they take in orderContinue reading “All About Crisis Management and How it Affects You”
Teaching Social Media 